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Our Values

START WITH WHY: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it.

MAKE IT HAPPEN: We work with urgency and take personal accountability for getting things done in pursuit of our vision.

ACT WITH INTEGRITY: We do what’s right even when no-one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost.

BE HUMBLE: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance.

CARE DEEPLY: We care deeply about our impact on the world and those around us.