Senior UI/UX Designer

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We're looking for an experienced designer who brings digital systems to life, shaping complexity and the invisible into seamless, human-centred product journeys.

Your role

• You are a versatile designer with a deepening specialism in UI/UX, applying your craft with confidence and impact.
• You are able to manage design projects of increasing complexity and scale, from concept to launch.
• You present complex design ideas with clarity and bring others along in the mission at hand.
• You identify user needs, opportunities, and risks early on, and embrace feedback with openness.
• Your foresight helps you thrive in ambiguity and unlock new opportunities for users and the business.
• Your relentless energy and passion for creativity drive successful product experiences at speed.
• You contribute positively to our studio culture by co-creating rituals and processes that reflect shared values.
• You give time and presence to your peers, supporting collaboration and helping others overcome obstacles.
• You expand learning beyond your field, connecting design with technology, strategy, and culture.
• You choose the right course of action and follow it with focus, rigour, and resilience.

Requirements

• Relevant experience in product design, ideally within creative studios or scaling start-ups.
• Proficiency in Figma (wireframing, prototyping, design systems)
• A strong understanding of UI design principles, UX best practices, and how to work collaboratively with engineers to solve complex problems.
• Experience creating responsive, cross-platform designs for web and mobile applications.
• Ability to create and maintain design systems and component libraries.
• Strong portfolio demonstrating end-to-end design work — from research, discovery, and wireframes, to polished UI and shipped products.
• Excellent communication and storytelling skills to present ideas clearly to clients and team members.
• Comfort working in fast-paced, iterative environments with cross-functional teams (designers, developers, strategists).

Nice to have

• Knowledge of development basics to collaborate effectively with engineers.
• Experience using tools such as Framer or Webflow
• A proficiency in other design tools such as the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

Our responsibilities

• We support your personal & career development with regular access to your manager, coaching & mentorship.
• We champion & reward performance with a comprehensive career progression framework, and quarterly performance bonus of 2% of your annual salary.
• You’ll have 25 days of paid annual leave, plus any bank holidays.
• You can work from anywhere in the world, for up to 14 days a year.
• We are studio-first, but offer a WFH policy for quiet focus days, going to the gym, and everything in-between.
• We have flexible working hours, with core hours between 10am-4pm Monday through Friday.
• We’ll provide a £1,000 learning budget each year to explore & develop your next skills.
• We host regular team socials outside the office, from lunches and after-work drinks, to creative outings and seasonal celebrations.
• We reward commitment — at five years in the company you receive £2,500 + 5 paid days off, and at ten years you receive £5,000 + 4 paid weeks off.

Why join New Genre

Join a growing team of stellar designers, developers, and strategists based in the heart of London’s Design District, and find a culture where curiosity, creativity, and collaboration are celebrated and at the root of everything we do.

We’re a small studio with big ambitions to accelerate the world’s ideas, and welcome people ready to take on complex challenges, do their life’s work, and realise possibilities previously unknown.

Guided by our mission to transform disruptive ideas into enduring experiences, we thrive in the excitement of working with clients at the frontier of what is possible — in industries such as Artificial Intelligence, Virtual Reality, Cleantech, Venture Capital, Healthtech, Cybersecurity, and more.