Digital Marketing Specialist

Who are we?

WRAP is a global environmental action NGO championing the shift towards a circular economy, fundamentally reshaping how we produce, consume, and manage resources. Our vision is a world transformed, in which Circular Living is commonplace. Where the systems that provide our everyday goods contribute to the world's prosperity and sustainability instead of reducing it.

WRAP is driving Circular Living through four key areas: accelerating the circular economy, future-proofing food, preventing problem plastics and transforming textiles. We catalyse action from policy makers, businesses, NGOs and citizens to make it happen.

WRAP delivers multiple national citizen campaigns, such as Love Food Hate Waste and Recycle Now, that help inspire people to take simple everyday actions that make a big difference for the planet.

We have offices in the UK, USA and Australia, and live projects in over 30 countries.

Join us at WRAP and you'll drive important change to make Circular Living the norm.

The role

As our Digital Marketing Specialist, you will create, execute, and optimise digital marketing activity that raises awareness, drives behaviour change and delivers measurable results among citizens at scale. You will collaborate extensively to execute our campaign digital marketing plans, using data-driven insights to continuously enhance activity performance.

This role will be responsible for supporting the digital marketing strategy for WRAP’s citizen campaigns, like Love Food Hate Waste, Be Mighty and Recycle Now. This role will work across all the digital elements of these campaigns, from social media and email marketing to web content, paid ads and online partnerships.

Key responsibilities will include:

• Create and execute impactful content plans across all digital channels.
• Manage and optimise organic and paid search and social campaigns, ensuring maximum ROI. Be knowledgeable of digital technology and content trends, generate actionable insights from digital marketing activity to improve outcomes.
• Track, measure, and analyse campaign performance through relevant KPIs, adjusting strategies as needed to ensure goals are met.

Who are we looking for?

The successful candidate will:

• Have a good understanding of all digital B2C marketing channels and tools including CRM, social media, web content, SEO and paid ads, and how to analyse results and learn from testing.
• Be able to craft compelling communication for diverse audiences, including use of e.g. Canva, Adobe Express.
• Be able to work at pace, turning around multiple activities and initiatives simultaneously.
• Have excellent communication skills and the ability to collaborate effectively with team members.

Ready to lead the way to circular living?

If you think you have what it takes but your experience looks different to what is advertised, please still apply. We welcome applications from everyone regardless of your age, race, gender, neurodiversity, ability, beliefs, sexuality, or personal preferences.

We want to help you be your best, so please contact us if you require any assistance or adjustments during the recruitment process.

Find out more about life at WRAP here.

Location: London, Cardiff, or Banbury – you will be contractually based in the office nearest to you with hybrid working.

Hybrid working: You will be able to work from home or the office and come into the office to collaborate with your team(s) when required. We have flexible core hours, and we don’t believe in a culture of presenteeism. We will discuss what is important to you and to us during the recruitment process.

Salary & Benefits: £36,600 to £40,000 depending on experience + 10% pension, 25 days annual leave + bank holidays, 35 hour working week, up to 13 flexi-days, private medical insurance, life assurance, and much more!