Social Media Manager

We’re looking for a freelance Social Media Manager to join our small marketing team.

2-3 days a week for 6 months initially but we'd love to turn this into a permanent role.

You will create content that brings Newspaper Club to life online and helps grow our community. Working closely with the Brand and Community Manager and CMO, the role blends hands-on content creation with community building – sharing customer stories, sparking conversations and keeping our channels engaging and on brand.

Key Responsibilities:

• Social Media Management:
• Oversee Newspaper Club’s social media accounts (TikTok, Instagram, LinkedIn, etc.), posting regularly and interacting with followers.
• Monitor trends and conversations on social media and create content that aligns with those trends while staying true to our brand.
• Explore and grow new platforms for Newspaper Club (Pinterest, Threads, etc)

Community Engagement:

• Foster and grow Newspaper Club’s online community across existing platforms (Instagram / TikTok/ LinkedIn)
• Finding interesting creatives to follow and engage with - respond to comments, engage with relevant accounts.
• Highlight potential brand advocates, influencers, and partners to amplify Newspaper Club’s presence and create buzz around key initiatives and product releases.
• Support at in-person events

Content Creation:

• Use existing marketing and content calendar to inform content creation
• Edit engaging, high-quality visual, and video content that resonates with our target audiences based on briefs from Community and Brand Manager.
• Ensure all content is optimised for different platforms (Instagram, TikTok, LinkedIn and Pinterest).
• Provide support to photographer on monthly photoshoots.
• Ad hoc graphic design such as tweaks to emails, social media captions, templates for Instagram for instance.

Environmental and Social:

• Ensuring all work is carried out with reference to the Newspaper Club ethical marketing policy.
• Showcasing our company’s environmental initiatives and driving authentic communication around sustainability efforts.

Analytics & Reporting:

• Test and optimise content based on key metrics
• Regularly report on community engagement and content performance to the Community and Brand Manager/CMO and make recommendations for improvement.

What You’ll Bring:

• 1 - 2 years experience in a similar role.
• Strong knowledge of social media platforms, algorithms and what drives engagement.
• A portfolio which demonstrates design execution across digital formats.
• Familiar with Photoshop, Canva and CapCut.
• Ability to collaborate to ensure consistent brand messaging.
• Comfortable with video creation and editing, with experience in platforms like Instagram Reels and TikTok.
• A good eye for detail and excellent organisational skills.
• A passion for print media and creativity

Why Join Us?

• Be part of a small creative and passionate team
• A collaborative work environment where your voice matters and your ideas can make a big impact
• Opportunity to shape the future of Newspaper Club’s community
• Flexible working with friendly remote team

About Newspaper Club

Newspaper Club is an on-demand newspaper printing business, designed to help everyone get their newspaper into print quickly and easily. Since starting out in 2009, Newspaper Club has made newspaper printing simpler, more accessible and more open to new publishers and experienced designers.

We work with customers worldwide from first-time publishers to global brands like Fred Perry, Mailchimp and organisations such as Tate Gallery and Magnum Photographers. We print everything from local newspapers to birthday presents, wedding invitations, fashion lookbooks, student projects, portfolios, props for plays, comics and magazines.

We pride ourselves on being open and friendly with prices and artwork guidelines all online, a straightforward ordering system available 24/7 and fast, helpful customer service. We are conscious of our environmental impact, and all of our paper comes from FSC-certified suppliers.