Videographer, Paid & Social

About DITTO

DITTO is a science-led brand redefining menstrual health. As a fast-growing, VC-backed business, we’re scaling a new standard in menstrual wellbeing, empowering anyone with cycle symptoms to understand, support, and optimise their health every day, not just during their period. Developed by female scientists and powered by biotechnology, the Cycle Supplement is backed by over 100 clinical trials and validated in its own clinical trial.

Beyond the capsule, DITTO is building a movement, combining credible science, thoughtful design, and inclusive storytelling to change how menstrual health is perceived and supported.

About the role

As Videographer, you will own the production of high-volume, high-performing video creative for DITTO, with paid Meta as your primary focus and organic social as a close second. Working alongside our Senior Performance Creative Strategist and Social Growth & Performance Lead, you will be the engine that turns concepts into shot, cut, and ready-to-test assets at the pace performance marketing demands.

This is a hands-on shooting and editing role. You will film UGC-style content, talent-led pieces, product demos, and lifestyle scenes, then cut them into the hooks, variants, and formats that fuel our Meta testing pipeline. You will also support organic by repurposing winning paid creative and shooting native-feeling content for TikTok, Instagram, and YouTube.

The role is built for someone who thinks in hooks, watch time, and retention curves, someone who treats every shoot as a testing exercise and every edit as a chance to learn what makes performance video work. You will get unusual creative ownership inside a fast-scaling consumer health brand and grow quickly alongside a team that ships at pace.

Key responsibilities

• Paid creative production

Shoot, direct, and edit a high volume of video creative for Meta, with hook-led, retention-optimised structures designed for paid testing.

Produce UGC-style content, talking-head pieces, product demos, problem/solution narratives, and lifestyle visuals, matching the format and feel of what is working on the platform.

Cut multiple variants from every shoot, including different hooks, openings, durations, captions, and aspect ratios, to maximise testable output per session.

Work closely with the Performance Creative Strategist to translate briefs and winning concepts into finished assets, iterating quickly on feedback.

• Organic content

Shoot and edit native-feeling video for TikTok, Instagram, and YouTube in line with the organic content calendar.

Repurpose top-performing paid creative for organic and adapt strong organic moments into paid variants.

Capture behind-the-scenes, founder-led, and community content that reflects DITTO’s brand and the lived-experience territory we own.

• Production and talent

Plan and run shoots end-to-end, from pre-production (call sheets, shot lists, props, locations) through on-set direction to post.

Direct creators, talent, and founders on camera, drawing out authentic, on-brand performances suited to short-form video.

Maintain DITTO’s tone of voice, scientific credibility, and design-led identity across everything you ship.

• Performance and iteration

Work directly from creative performance data, including hook rate, hold rate, CTR, watch time, and CVR, to inform your next round of shoots and edits.

Identify which hooks, formats, and visual patterns are winning and double down on them in production.

Flag emerging trends, formats, and references worth testing.

• Operations

Keep the asset library, footage archive, and edit project files clean, versioned, and current.

Own the upload-ready delivery of paid and organic assets in the correct specs and formats.

Help the team move faster by spotting and removing bottlenecks in the production-to-publish pipeline.

What we are looking for

You are someone who:

• Is a strong shooter and editor, with a clear point of view on what makes short-form video stop the scroll.
• Lives on TikTok, Reels, and YouTube Shorts, and can name what is working and why.
• Thinks in hooks, retention, and variants, not just final cuts.
• Can run a shoot solo or lead a small crew, and direct talent to deliver natural, on-brand performances.
• Is fast, organised, and comfortable owning multiple shoots and edits in flight.
• Cares about purpose-led brands, women’s health, and reshaping the conversation around menstrual wellbeing.
• Is excited to learn performance marketing from the inside of a category-defining brand.

Bonus points if you

• Have shot or edited paid creative for a DTC, wellness, or supplement brand.
• Have produced UGC-style content that has performed on Meta or TikTok.
• Are confident in Premiere Pro or CapCut, with working knowledge of After Effects, Photoshop, or motion design tools.
• Own or have access to reliable shooting kit, including camera, lenses, lighting, and audio.
• Have experience working with creators, agencies, or in-house performance teams.