Digital Marketing Manager
Job Description
About Us
We founded Minor Figures in 2014. Minor Figures has matured to a point where it has killer products, a strong identity, a passionate and talented team, an innovative NPD pipe, a small but significant market share, global distribution which is robust, multi-channel selling. We now have the opportunity to scale-up and become a company touching millions, perhaps billions of lives. We’re continuing to learn, grow, and extend our product range, with a focus on innovation and sustainability.
About You
We are looking for an experienced Digital Marketing Manager to work alongside the ecomm, brand & marketing team to manage our emails, CRM strategy, digital advertising, SEO & PPC globally. You will be energised by being in the thick of a creatively-led and fast-paced organisation and will thrive off bringing your expertise to take us to the next level of growth, without smoothing off all the rough edges that make us who we are.
Contract type: Full time
Years of experience: 5–8
Salary: Dependent on experience
Location: London
Roles and responsibilities
EMAILS:
Assessing current CRM platform and segmentation and devising CRM strategy and growth targets by market to align with commercial growth targets.
Work with Brand Team on marketing email calendars by region and setting performance KPIs. Building and executing eDM mail-outs and reporting against performance.
Working with Ecomm and Brand team on transactional emails across our global webshops and Amazon to optimise the consumer journey to drive repeat customers, referrals and upsell.
DIGITAL ADVERTISING:
Working with the Brand and Ecomm Teams on the monthly paid social messaging calendar.
Briefing in the ad formats and copy with the Creative Team.
Ownership of paid social budget and global ad manager to implement campaigns by region, monitoring and optimising ad performance.
Responsible for monthly performance analysis reporting and achieving set ROAS and ROI.
Recommendation and management of any other digital advertising (e.g. display, partnerships etc).
Working closely with Social Media Manager on boosting and supporting organic social and ways to build followings across platforms, e.g. competitions.
Working with Ecom on management of Amazon Advertising (Seller & Vendor)
Working with Ecomm & Brand Team on increasing and optimising site traffic through SEO and PPC
WEBSITE SUPPORT :
Support Ecomm & Brand Team to manage content edits and updates, including copy changes, new product uploads, blog uploads etc.
Support in building simple landing pages relating to marketing competitions and campaigns.
Personal skills
Excellent analytical skills and knowledge of digital media and social platforms.
Good balance of commercial (sales) and creative (brand) marketing.
Solid understanding of Shopify, HTML basic coding, CSS and Javascript required.
Experience with 3rd party applications such as ReCharge subscriptions and Referral Candy.
Excited by keeping up to date with the latest trends and innovations in digital marketing.
Efficient but don’t take things too seriously.
Comfortable working in a fast-paced environment (where curveballs are the norm).
Excellent communication skills across a global team that is multi-disciplinary.
Good sense of humour.
Makes a killer cuppa coffee (or willing to learn).