To inspire, support and produce outstanding creative in response to design briefs and stakeholder requirements across the McLaren Electric Racing series. Develop and deliver challenging design approaches that build equity in the McLaren Racing brand, supporting the progression of our Electric Racing series through creative & design while continuing to enhance the reputation of the McLaren Brand Creative Studio.
This is a role for a developing and curious creative individual with excellent aesthetic judgment and willingness to collaborate within a team environment. As a Specialist, you should be proactive and motivated, continually curious to explore design trends and look for exciting creative opportunity. Able to support the delivery of design to the highest standard while delivering against hard deadlines. They can put together succinct creative presentations with an appetite for progressive and sustainable production techniques.
This individual will be able to apply the McLaren brand principles to their work and ensures that best-in-class design is integrated with seamless cohesion.
Championing and showcasing the McLaren Electric Racing brand through close collaboration with team members and throughout the Marketing department.
Design striking creative for application across print, digital and environment, deployed across and variety of Electric Racing assets, such as campaigns, social, product, events, interiors, photography, and motion.
Collaborate, aligning and working seamlessly with other areas of the Brand Creative Studio, Marketing and McLaren Racing.
Enhancing the value of McLaren Electric Racing with its partners through informed and superbly executed creative responses.
Deliver against critical deadlines, you'll need to keep up to date on current design trends and production techniques, and continually bring fresh, challenging ideas to our Brand Creative studio and Electric Racing Series. We are also keen for creatives to share knowledge and experience, and in doing so, we encourage an open and creative environment for all.
You will apply our brand principles and values to your work, ensuring that best-in-class design is applied to all McLaren Electric Racing collateral.
You'll need to be flexible in your working hours and, on occasion, be able to travel.
This role reports to the Head of Design, working closely with the Senior Specialist, Design.
Ability to interpret briefs from Senior creatives and stakeholders, respond with creative concepts of the highest standard, using our brand standards and wider best practice to inform your process and thinking.
The creation of succinct creative presentations to communicate concept through to design, highlighting unique insight and brand opportunity.
Participate in creative sessions to input share new design perspectives and ideas.
Working with design colleagues, senior creatives, and strategy to understand scope and objectives for workstreams.
Support, prepare and orientate initial conceptual directions for Senior Specialists, Design and the Head of Design in response to stakeholder briefs.
Keeping abreast of advancements in design as well as new software and techniques, contemporary trends in production and sustainability.
To support and influence outstanding, cross-media creative to briefs that contribute to the ongoing development of our brand.
Maintain exceptional quality control, ensuring design is executed to the highest quality through the most sustainable techniques.
Stakeholder Management – being able to interpret briefs and projects from stakeholders and line managers. To prioritise tasks, consider budget constraints and critical timelines.
Organisation and Collaboration – excellent time-management skills ensuring timely delivery against critical paths throughout the year. Being organised, contributing to the planning and output of the studio. Working with fellow Brand & Creative team members. Reporting to, and collaborating with the Head of Design and Senior Specialists, Design.
Ensure deadlines and project timelines are met.
Communication – Head of Design and immediate team informed of design-related issues.
Provide accurate time estimates for each part of the process.
KNOWLEDGE & SKILLS:
A portfolio of work demonstrating experience as a middle-weight designer either for an agency or brand.
In-depth knowledge of Adobe Creative Suite.
Secondary software knowledge Cinema 4D, Renderer – Arnold/Octane.
Has a thorough working knowledge of current design graphic trends.
Proven ability in offering support for multi-skilled response to creative briefs.
Ability to clearly articulate and present creative concepts in response to briefs.
Continual proactive learning of new technologies, software and industry innovations.
Excellent communication skills and the ability to work collaboratively.
Results – someone with an outstanding work ethic, driven by excellence with an expectation of delivering the best work possible.
Collaborative – works collaboratively and engages in project teams, networks, and alliances.
Self-motivated – a track record of getting things done in challenging circumstances.
Organised - the ability to prioritise, meet deadlines and to escalate where necessary.
Communication – a clear, concise, and engaging communicator that can articulate creative thinking and implement through to production. To be able to listen and understand the needs of the business, stakeholder, or outcome.
Creative – imaginative, inquisitive, challenging convention and thinking intuitively and creatively.
Attention to detail – able to identify design or contextual flaws, and to remedy these with an exacting standard.