This job has now closed and is no longer accepting applications.

Content Lead (Senior Producer), Digital

Full Time
Job Posted
Applications Close

Job Description

Love Productions, the production company behind The Great British Bake Off, Sewing Bee, and The Great Pottery Throw Down, is looking for a senior-level creative to join their digital team. This person will be responsible for overseeing all digital content related to the production company’s TV shows, mainly across social media channels such as Instagram, TikTok, Twitter, and Facebook.

This is an opportunity to own the digital side of one of the UK’s best-loved television shows and its sister productions. We have a large, highly-engaged audience on digital and our adoption of social media for engagement with the TV show from its early stages earmarks us as a pioneer in this space. This is the legacy that we’re looking to build on within the digital team.


Reporting to the digital exec, this is a senior position with full creative control over the digital output relating to The Great British Bake off and other productions by Love. Responsibilities will include:

Leading the creative output of the digital team across all social and web channels, from signing off weekly content plans to leading big-picture ideas for high-profile campaigns.

Strategic planning and direction, concepting and creative treatment across the series lifecycle of each of the shows

Ensuring a cohesive look, feel and tone of voice across myriad channels, shows and projects.

Leading and motivating a team of digital content producers to create best-in-class work.

Ensure efficiency, quality and creativity of the output from Love’s digital team.

Establish ways of working, playbooks and processes for each of the series’ lifecycles.

Use data to provide insights that will inform strategy and content.


A long-time fan of Bake Off with a background in digital content

Significant experience leading content creation for high-profile channels within the digital landscape. Experience in entertainment would be beneficial but not essential.

Highly creative, full of innovative ideas, and an appetite to push the bar.

A strategic thinker who excels both at planning ahead and reacting to an ever-changing environment.

Editorial vision for short-, medium- and long-term digital content across all shows and channels.

A strong leader and creative role model who will foster a culture of collaboration and innovation within the digital team.


Love Productions is a ground-breaking independent television production company, based in London, Bristol and Los Angeles. We have been entertaining audiences worldwide for 15 years with innovative and agenda-setting unscripted formats. From huge global hits like The Great British Bake Off and The Baby Borrowers, to multi award-winning documentaries like Benefits Street and Muslims Like Us. Our digital department is at the heart of all our brands.