B2B Email Marketing & Automation Coordinator

Job Purpose

The B2B Email Marketing & Automation Coordinator is responsible for developing, executing, and optimising email marketing campaigns and automation strategies. The role requires set -up of automation, managing content (written and visual) and supporting digital marketing campaigns that drive customer engagement, brand awareness, and lead generation.

Key Responsibilities

1. Email Marketing Campaigns (primary focus – 75%)

• Working with provided content and existing templates, execute email marketing campaigns, including newsletters, promotional offers, and automated sequences.

• Ensure email content is engaging, visually appealing, and aligned with brand messaging.

• Monitor email performance using analytics tools (e.g., HubSpot, Upland/Adestra) and optimise campaigns based on open rates, click-through rates, and conversions.

• Manage and segment email lists to ensure effective targeting.

• A/B test email subject lines, content, and layouts to improve engagement.

• Ensure compliance with GDPR and other email marketing regulations.

2. Digital Campaign Support (secondary focus – 25%)

• Set up of website campaign landing pages as required.

• Plan and schedule engaging social media content across platforms such as LinkedIn, Instagram, Twitter, and Facebook as required.

• Manage social media calendars, ensuring alignment with current marketing campaigns as required.

• Track social media performance using analytics tools (e.g., Meta Business Suite, Hootsuite) and adjust strategies to enhance engagement as required.

• Stay updated on social media trends, platform updates, and best practices.

3. Content

• Proofread and edit content to ensure clarity, accuracy, and brand consistency.
• Repurpose content for different platforms and audiences.

4. Performance Monitoring & Reporting

• Generate reports on email and social media performance, providing insights and recommendations for improvement.
• Identify trends in engagement, conversion rates, and audience behaviour.
• Present findings and optimisations to the wider team.

Person Specification

Essential Skills & Experience

✔ Strong understanding of email marketing best practices and experience with email platforms (preferably Upland/Adestra).

✔ Proven experience managing social media accounts and growing engagement.

✔ Proficiency in scheduling tools such as Hootsuite, Later, or Buffer.

✔ Ability to analyse performance data and adjust strategies accordingly.

✔ Basic knowledge of SEO and content marketing principles.

✔ Understanding of social media algorithms and trends.

✔ Strong attention to detail and ability to manage multiple projects at once.

Desirable Skills & Experience

➕ Experience in a marketing agency or digital marketing role.

➕ Knowledge of graphic design tools such as Canva, Adobe Creative Suite

➕ Familiarity with Google Analytics and UTM tracking.

➕ Experience working with B2B brands.

➕ Basic HTML knowledge for email formatting.

Qualifications

🎓 Degree in Marketing, Communications, Digital Media, or related field (preferred but not essential).

📜 Certifications in email marketing or social media marketing (desirable).

Personal Attributes

💡 Creative and innovative thinker.

📅 Highly organized with strong time management skills.

📈 Data-driven with an analytical mindset.

👥 Strong interpersonal skills for collaboration with internal teams and clients.

🚀 Enthusiastic, proactive, and eager to learn.

⚡ Ability to adapt to fast-paced, dynamic environments.

Key Performance Indicators (KPIs)

📊 Email Campaign Metrics: Open rates, click-through rates, conversion rates.

📲 Social Media Engagement: Likes, shares, comments, follower growth.

🕒 Timely Execution: Ability to meet deadlines and campaign schedules.