Strategy Director

About Us

CONSUL is a creative incubator situated at the intersection of art, culture, and commerce. We conceptualise, curate, and support extraordinary creative projects that resonate globally. Collaborating with some of the world's most influential brands, artists, storytellers, and innovators; we harness collective intelligence to create concepts that move culture and build brands. Recent clients include LEGO®, Moncler, Nike Basketball, Mercedes-Benz, and Calvin Klein, where we led concept ideation across strategy, creative direction, art direction for photography and moving image, branding, spatial design, activations and talent.

Role Overview

As Strategy Director, you’ll be an integral part of the business – translating deep insight and cultural intelligence into bold, creatively-charged strategies that fuel everything from brand launches to global campaigns and collaborations. Whether it’s redefining a heritage brand for a new generation, launching a global campaign with a renowned artist, or supporting an established brand to think differently – you’ll be an integral part of CONSUL’s efforts to shape narratives that don’t just respond to culture, but create it.

Key Responsibilities

Strategic Leadership & Vision

• Lead and own the strategic vision, direction, and process for all key projects.
• Deliver clear and robust strategies for flagship projects.
• Ensure appropriate strategic methodologies and thinking are applied to meet or exceed client/project needs.
• Guide and govern strategic development throughout the project lifecycle.
• Provide ongoing strategic oversight, ensuring output aligns with client goals and evolving market dynamics and trends.
• Deliver thought leadership both internally and externally, shaping the studio’s reputation as a strategic authority.

Client Management & Strategic Presentation

• Lead direct client engagement, managing major accounts.
• Represent the studio in high-level strategic conversations.
• Present strategies and campaign proposals in a compelling, structured, and persuasive way.
• Understand clients’ brand ambitions, business objectives, strengths, weaknesses, and opportunities.
• Track performance against KPIs and ensure outcomes meet/exceed expectations.

Creative Development & Narrative Strategy

• Oversee creative campaign development to ensure strategic alignment with brand and business goals.
• Build and direct clear narrative and deck structures across all projects.
• Contribute to creative copywriting, review of tone, messaging and brand storytelling.
• Collaborate closely with creative and production teams for seamless strategic execution.
• Foster collaboration between creatives, strategists, and account/project managers.
• Deliver strategic input across the full breadth of studio output.
• Consider, research and suggest guest/collaborator suitability for events and activations.

Team Leadership, Mentorship & Culture

• Line-manage and guide junior and mid-weight strategists. Providing direction and clarity on team workloads and deliverables.
• Promote a studio-wide culture of creativity, collaboration, and friendship.
• Actively support team members in their career ambitions through regular check-ins and informal mentorship.
• Proactively check on mental health and wellbeing, ensuring emotional resilience within the team.
• Lead by example to create a safe, open, and dynamic working environment.
• Enable cross-functional creative sparring, team bonding, and open studio dialogue.

Studio & Operational Agility

• Manage cross-functional tasks such as project and budget oversight.
• Maintain awareness of project deliverables and ensure alignment with scope.
• Be present and available to support all other team members and departments as required.
• Maintain involvement across projects to troubleshoot, advise, and direct when needed.

Cultural Intelligence & Market Awareness

• Stay attuned to emerging cultural, social, digital and creative trends.
• Bring insight and data to strategic thinking when required, supporting strategies with analytics.
• Monitor competitor activity and emerging platforms for new opportunities or risks.
• Promote and embed cultural relevance in all work and studio discussions.

Business Development & Commercial Growth

• Serve as a trusted strategic advisor to clients. Present strategies with confidence and clarity, fostering strong relationships built on insight and impact.
• Identify and cultivate new business opportunities, both within current client accounts and through external leads.
• Lead on commercial conversations and pitch strategy.
• Leverage personal and industry networks to unlock untapped revenue streams.
• Develop proactive strategic concepts to entice future partnerships.
• Support the financial health and growth of the business by aligning strategic excellence with commercial value.

Thought Leadership & Industry Positioning

• Encourage studio-wide curiosity by sharing industry reports, whitepapers, and cultural findings.
• Champion knowledge-sharing beyond traditional advertising or design boundaries.
• Strengthen the studio’s public presence through meaningful contributions to creative communities.
• Maintain relationships with industry leaders, publications, and organisations.

Requirements

• 8+ years of experience in brand strategy, campaign development, and strategic direction.
• Proven ability to craft inspiring briefs, build strategic frameworks, and present to senior-level clients.
• Deep understanding of consumer behavior, culture, music, sport and emerging trends, with a knowledge of the catalysts and leaders in those fields.
• Exceptional written, verbal, and storytelling skills. Including impeccable grammar and the ability to present and justify strategic thinking clearly.
• Experience working across various industries and campaign types – brand, digital, experiential, content, and beyond.
• Comfortable with iterative workflows, feedback, and tight deadlines.
• Extensive experience across high-profile fashion, luxury, culture and youth-driven clients.
• Strong background in crafting integrated brand narratives and multi-platform strategies.
• Demonstrated leadership of cross-functional teams.
• Previous success mentoring and developing team members in fast-paced creative environments.
• Track record of building and maintaining strong client relationships.
• Proficiency in structuring strategic narratives and visual storytelling for pitches and campaigns.
• Commercially minded with the ability to connect creativity with tangible business growth.
• An empathetic, people-first leadership style that contributes to studio wellbeing and creativity.

Nice To Have

• Global or multi-market experience.
• Deep knowledge of culture-led storytelling and the intersection of design, culture, and commerce.
• Agility in managing multiple projects simultaneously with a collaborative, hands-on approach.
• Familiarity with strategic and cultural research tools and methodologies.
• Curious and proactive mindset, consistently pushing for innovation.
• A knack for identifying white space opportunities for brands.

What We Offer

• A collaborative and creative studio culture.
• Opportunities to work on boundary-pushing projects with global brands.
• Opportunities to work alongside globally recognised artists.
• Opportunities for global travel.
• 28 days holiday plus bank holidays.
• Spacious and stylish studio with a south facing back garden and bike storage.
• Opportunities for growth and to work alongside a passionate and driven team.
• Annual salary review + discretionary bonus.