Product Page Copywriter

SULLIVAN is a New York womenswear label founded by sisters Eva and Elena Sullivan — elevated staples with refined silhouettes, made in Italy and New York using exceptional Japanese fabrics.

The role

Writes product pages for new products as they launch. The role requires close command of the SULLIVAN voice and a conversion-focused approach: every page should read unmistakably as SULLIVAN and give the customer what she needs to buy.

What you'd own

• Write product page copy for new products at upload: descriptions, details, fabric and fit notes, styling notes
• Translate fabric, construction and fit into clear, persuasive copy
• Apply conversion best practices: answer the customer's questions and objections, build confidence on fit and sizing, keep pages clear and scannable
• Keep voice, structure and terminology consistent across all product pages
• Refresh existing pages as needed

You're right for this if

• You have written conversion copy for DTC e-commerce, ideally in fashion or luxury
• You can learn an established brand voice quickly and write within it precisely
• You understand how women buy clothing online: fit, fabric, care, value
• You are fast, precise and reliable on deadlines

How we work together

• Briefed ahead of each launch with product details, fabric and fit notes, and imagery
• Drafts reviewed by the head of brand
• Fast turnaround around launch dates

What we provide

• Brand book and voice guidelines
• Product, fabric and fit information
• Product imagery and existing pages for reference
• Room to grow

Details

• Freelance / 1099, as needed around product launches
• $60–85/hour, depending on experience
• Shortlisted candidates complete a short paid test: one product page

To apply

Send writing samples, ideally product pages or e-commerce copy to eva@sullivan.clothing