Accept & Proceed On What It Means To Be A B Corp Agency

Written by
David Johnston

Every month we're inviting creative professionals to share their thoughts on a topic they care about from the world of work. This month, we're hearing from the founder of the creative agency Accept & Proceed, David Johnston on what it means to be a B Corp agency and why so many of their new hire candidates are applying only to them.

Illustration by Janne Iivonen

After COP(Out)26 we are all reeling for real change…

We know our actions manifest the world we live in today, and we can quite literally be the change we wish to see in the world. From the designer’s standpoint, what can we do and where do we go from here? As Anil Seth tells us ‘We don’t just passively perceive the world; we actively generate it. The world we experience comes as much, if not more, from the inside out as from the outside in.’

Over the last year, as an agency we’ve come across more and more young designers who aren’t satisfied with quietly supporting and standing by on the good side of history—there is a rising and prominent desire to ACT. Beyond volunteering, grassroots organisations and pro bono work; these efforts are now the minimum that one can and should do, but we hear the rallying cry that there is more work to be done.

We have heard from numerous applicants that our B Corp certification was a key motivator in applying to join our team. Interestingly, some of our candidates are proud to let us know that they are only applying to B Corp studios, which leads us to ask, how many are there? B Corps are still far and few within the creative agency sphere, but there is an even wider pool of interested applicants who wish to be part of a greater movement through their work.

B Corps are still far and few within the creative agency sphere, but there is an even wider pool of interested applicants who wish to be part of a greater movement through their work.

As a B Corp, we are legally required to consider the impact of our decisions on our team, clients, suppliers, community and the environment—but it doesn’t all have to start and end there. At A&P, we also commit 1% of turnover to the planet, and we take every other Friday off to rest or explore, reset or inspire. We have conversations that inspire radical action through our Endless Vital Activity podcast. We create thoughts that we know will reach long into the future.

At A&P we have great hope in the power of partnerships and the influence that activist-inclined agencies can provide. We need young designers onboard now more than ever to help reshape old failing systems. In our lifetime, I hope we will witness a recognition that will represent a coming home to a coherent relationship with our ecology, with each other, and with ourselves. Every single moment of life is an energetic opportunity to raise the vibration and improve the whole. As Anil Seth tells us; we are working from the inside of our agency to affect what’s outside it.

There are so many different ways to give back and be the agency our younger generations wish to be a part of, because it contributes to the world they wish to live in.

In fact, we hope to provide some space and release from this year and allow ourselves the chance to set our intentions for 2022. Please join A&P, Breathpod and the wider creative community for a meditation and breathing session on Thursday, 9th December at 16:00 GMT. Breathe In 2022.

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