Freelance Strategist

About Frost*collective

Frost*collective is an internationally acclaimed strategic creative studio. We solve complex problems with big ideas designed for real impact.

Founded by Vince Frost in 1994, the studio works globally across branding, place visioning, wayfinding and spatial experiences. Our collective of strategists, designers and thinkers collaborate on projects shaping cities, brands and spaces around the world.

As a certified B Corp, we are committed to designing a better world for people, communities and the planet.

The Role

We are looking for a London-based Freelance Senior Strategist with deep experience in the property sector to collaborate with our team across place branding, property development and cultural institution briefs.

This role is ideal for a confident strategic thinker who understands the language of property and place. You will work closely with the London leadership team and creative teams to shape brand positioning, place visions and strategic frameworks for major residential, commercial and mixed-use developments, as well as cultural institutions.

You must be an excellent communicator, a confident presenter and able to navigate complex stakeholder environments while collaborating closely with designers, client services and client teams.

Key Responsibilities

Strategic Thinking

• Develop brand strategies, positioning frameworks and place visions for commercial, mixed-use property, residential developments and cultural institutions

• Identify key insights through research, stakeholder engagement and market analysis, with an understanding of property market dynamics and audience motivations

• Translate complex ideas into clear strategic narratives and frameworks

• Craft compelling brand ideas, brand platforms and strategic storytelling

Client Engagement

• Lead and participate in client workshops and stakeholder interviews

• Present strategic thinking clearly and confidently to senior clients

• Build strong relationships with clients and project partners

• Help guide clients through complex strategic decisions

Narrative & Communication

• Develop compelling narratives for brands, places and organisations

• Write clear strategic documents, brand positioning and vision statements

• Collaborate with creative teams to ensure strategy informs design outcomes

Collaboration

• Work closely with the Frost* design and client services teams

• Provide strong strategic briefs to guide creative teams

• Ensure the strategic intent remains clear throughout the design process

Skills & Experience

We are looking for someone who brings:

• Proven experience in place strategy, property branding or design strategy, ideally across a range of development typologies

• Substantial experience working with property developers across commercial, mixed-use and residential sectors, with a strong understanding of how place branding supports sales, leasing and long-term asset value

• Excellent presentation and storytelling skills

• Exceptional writing ability

• Strong workshop facilitation and stakeholder engagement experience

• Ability to work efficiently and manage multiple projects workloads

• A strategic mindset that can move fluidly between big-picture thinking and practical delivery

Personal Attributes

You are someone who:

• Makes sense of complexity and provides clarity

• Is curious about people, culture, property and the dynamics of place

• Thinks strategically but communicates simply

• Is confident presenting to senior stakeholders

• Thrives in collaborative creative environments

• Brings energy, intelligence and curiosity to every project

Engagement

• Freelance / project-based engagement

• London-based with in-person collaboration at our Clerkenwell studio

• Flexible working arrangements depending on project requirements

Why Work With Frost*

You will work on high-profile global projects across branding, cities and spatial experiences alongside an internationally recognised creative team.

Our work spans brand, environments, wayfinding and storytelling, shaping places and organisations around the world.