Product Marketing Manager

About the role

We are looking for a strategic, content-driven Product Marketing Manager to shape the positioning, messaging and go-to-market strategy for our suite of recruitment and education technology solutions. You will be responsible for telling the product stories that set us apart, creating a library of compelling sales enablement materials and driving adoption in a competitive market where AI is redefining expectations.

This is a high-impact role at the intersection of product, sales and marketing. By combining market insight with strategic storytelling, you will play a central role in the salience and uptake of our products in the market, unlocking new avenues for revenue and supporting long-term growth.

Key responsibilities

Messaging and positioning

• Own the development of product positioning and messaging frameworks that resonate with target audiences
• Define how products are presented to customers, partners and the wider market
• Ensure messaging is differentiated, clear and tailored to distinct user and buyer groups
• Monitor industry and competitor activity, applying insights to Unseen’s strategies

Go-to-market strategy

• Lead go-to-market planning for new products, features and services
• Develop clear campaign briefs and collaborate with demand generation on execution
• Ensure GTM activity aligns with business goals and delivers measurable impact
• Track and analyse GTM performance, adjusting strategies where needed

Product storytelling and content

• Craft compelling narratives that bring products and features to life for customers
• Produce and oversee high-quality content including sales decks, one-pagers, case studies, FAQs, playbooks and other sales enablement content that fuels customer engagement
• Translate complex product concepts into engaging, accessible language

Market Insight

• Conduct market and competitor research to inform product positioning and commercial strategy
• Act as a source of insight on customer needs, industry trends and emerging opportunities
• Share findings with leadership and other stakeholders to influence decision-making and product development

Sales Enablement & Influence

• Develop and maintain a comprehensive library of sales enablement assets
• Support sales teams on messaging, positioning and objection handling
• Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints

About you

We are looking for an experienced product marketer who can combine strategic thinking with hands-on delivery. You will have a strong track record of shaping narratives, building enablement tools and leading go-to-market activity. You will be commercially minded, collaborative and able to communicate with clarity and impact.

Key skills and experience:

• 5+ years’ experience in B2B SaaS or technology product marketing
• Proven success in creating and implementing positioning and messaging strategies
• Strong storytelling ability, with experience producing content that simplifies complexity and engages senior audiences
• Experience developing sales enablement content and ensuring its adoption across commercial teams
• Solid understanding of go-to-market planning and campaign delivery
• Strong analytical and market research skills
• Excellent communication and influencing skills across teams and levels of seniority
• Degree in Marketing, Business or a related field preferred

Unseen’s values

We’re a company that spans a wide range of services and products across the early careers journey. We’re all aligned by our shared values and sense of purpose and are upfront about these values. We’re looking for people who really see themselves in what we stand for:

• Show up. Every day. We celebrate achievements but are not defined by them - we know the next one is just around the corner and we’re always excited by what’s to come. Every day we bring fresh energy, enthusiasm and passion - not just for the end goal, but for every step along the way.
• Be curious. Be seen. We grow through getting involved, raising our hands and learning from one another. We stand up, challenge what we see and ask ourselves: what else could be possible?
• Not afraid to be afraid. We’re into breaking things, changing things and being brave. We bring scary ideas forward and see where they can take us. Sometimes they work, sometimes they don’t, and sometimes they change everything.
• No fluff. No bluff. Just be yourself. We know that to our customers, our audience and our team - integrity matters. We believe in being open, honest and upfront at all times. We bring truth and transparency to the table and appreciate people for who they are.
• Take pride. The work you do matters. We get our kicks from being the forward thinkers that have a real-world impact on the lives of the next generation.

What we offer

• Flexible, hybrid working
• Generous annual leave amounting to 40 days (inc. Bank Holidays and Christmas)
• Life insurance.
• Flexible benefits package – you choose what works for you
• Company pension

Please note: This role is London based and will require working from the London office at least 2 days a week.