Consumer PR Manager (FTC)

The UK is a nation of property obsessives and this is an opportunity to join the company’s Communications team as it reimagines - and reshapes - the way people find, buy, sell and rent a property.

Zoopla is looking for a best in class Consumer PR Manager who will lead all consumer-facing media relations for this much-loved brand - on a 12 month fixed term basis. At Zoopla ‘We know what a home is really worth’ and our ambition is positioning the company at the heart of national conversation about the homes we live in, while supporting its ambition to be the UK’s number one destination for buyers and sellers alike.

The successful candidate is at ease with delivering targeted, contemporary and cross-functional campaigns with tangible and measurable impact. These campaigns will naturally dovetail with Zoopla’s social media output, amplifying its strong brand and increasing awareness and preference among consumers.

Summary of role

The role will support Zoopla’s efforts to cement itself as the essential property portal and partner of choice for home-hunters at all stages in their property journey (first-time buyers, upsizers, downsizers and more) and those looking to put their properties on the market. You will be required to support the business and in particular all aspects of the broader marketing mix by developing and executing highly visible, engaging news stories, as well as meaningful campaigns that deliver impact across national, broadcast and regional media.

The role involves working with the company’s existing Communications team, alongside the company's Consumer Marketing team, driving targeted impact for Zoopla’s core audience. Alongside this, you will work closely with teams across Zoopla including Content, Product Marketing and Brand Marketing, all of which comprise expert strategists, creatives and designers.

Alongside the internal stakeholders, you will be required to work cross-functionally across Zoopla’s agency bench as we uphold and curate the company’s reputation as a trusted brand for homemovers, agents and developers and as an exciting, dynamic company operating within the technology sector.

This is a high profile FTC role within Zoopla with autonomy and responsibility and will sit within the Communications Team, within the wider best-in-class Marketing team at Zoopla.

The successful individual will also be expected to build excellent relationships with key stakeholders, both internal and external, as the business executes on its strategy.

Key responsibilities

• Plan and execute Zoopla’s consumer PR strategy and output. Key to this is building exciting campaigns that form part of the cultural conversation and target different key consumer groups
• Passionate about property and the Zoopla brand and excited about taking a brand-led approach to consumer PR
• Hold and bring relationships with key national, broadcast and regional media to ensure consistent coverage and that Zoopla is front of mind of any discussion about property in the UK
• Monitor and report coverage, helping ensure the business is aware of your success
• Feel at ease evaluating key KPIs and metrics that evaluate PR activity and effectively showcase coverage, results and value in your drive to increase consumer preference towards Zoopla
• Work alongside and manage Zoopla’s incumbent PR agencies and other agencies such as creative marketing and media buying partners to deliver holistic campaigns
• Identify on-brand proactive and reactive opportunities and develop, implement and deliver PR campaigns that support the commercial marketing strategy and wider business goals
• Work comfortably with data and consumer segmentation analysis to hit the right consumers at the right time with Zoopla’s key messaging
• Handle incoming press office requests in a timely manner. Speed to market with a story is key
• Maintain relationships with internal stakeholders to deliver key messages confidently, regularly and accurately
• Collaborate with the wider commercial marketing team and teams across Zoopla

Essential Skills

• Proven experience of effective media relations, including building and maintaining relationships with key news and consumer journalists, researching story ideas, identifying media angles and writing compelling press releases
• Experience meeting and exceeding objectives and the delivery of key messages
• A natural storyteller with experience of writing compelling narratives that resonate with readers
• Ability to manage senior internal stakeholders. This is a high-profile role so maturity and professionalism are a must
• Numerically literate and adept at mining data to identify engaging PR angles
• Passionate about property and the role Zoopla plays in supporting home-hunters and sellers
• An eye for a story and the ability to spot or create newsworthy opportunities
• Understanding of the commercial benefits of PR and able to articulate these
• Ability to network, work cross-functionally, build relations and collaborate with multiple internal stakeholders
• Multi-tasker, efficient and works well under pressure and competing priorities
• Strong experince in a PR environment in-house or agency
• Experience of working with consumer, regional and broadcast media
• Ability to work smart and efficiently
• Self-starter, who enjoys a fast-paced environment and is results / positive outcomes driven
• Passion for the role and attention to detail is essential

Personal skills:

• Thoroughness, accuracy and attention to detail in all aspects of work
• Highly motivated, determined and enthusiastic - willing to take the lead on key projects
• Ability to prioritise, work under pressure and deliver to agreed deadlines
• A team player who is willing to support other PR areas as and when the need arises
• Flexibility and willingness to take out-of-hours requests from time to time

All qualified applicants will receive consideration for employment without regard to race, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

Benefits

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for your birthday, house move, good deed day, and digital detox day
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Paternity Leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London – or membership in regional offices
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K