Designer - AsYou

THE BRAND

ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave, creative, and disciplined, and we live and breathe these in everything we do.

The AsYou brand is part of our VENTURE department. VENTURE create and develop inclusive sub brands that focus on the GEN Z demographic. These brands include Collusion, Reclaimed Vintage, AsYou and Miss Selfridge. We strive to be a destination where our demographic can feel safe to express themselves and be whoever they want to be. We push the ideas of inclusivity, diversity and individualism.

The AsYou girl…she’s a little old school meets new gen with attitude. Actively pushing the boundaries, fashion is a safe space for her. She appreciates the sass of Naomi, not as clueless as Cher and 90’s Christina is always her vibe. With the Jenners showing off daily on Insta, she figures why not be daring! She is ready to pay homage to fashion icons of the past, present & future whether she’s chilling on the sofa or heading to an event. It’s all about the ‘fit and the confidence. Unafraid and unapologetic, showing off a little more is never a problem.

The whole world has to see, even if it’s just on their phones.

Intrigued?... AsYou should be.

THE ROLE

Want to see your designs worn by millions? As a Designer on AsYou, you’ll be plugged into the Gen Z culture and on the pulse of the latest fashion and trends that our customers love. You’ll need to be a creative, commercial and highly experienced Designer who works collaboratively. Designers play a critical role within the team, working closely with the rest of the Design team to ensure the brand and product direction is aligned along with working closely with Merchandising, Buying and Technical teams to build a commercial and trend-led product range for the brands.

The role is multi product, with a focus on outerwear, denim, casual jersey and tailoring, always with the AsYou girl front of mind. You will need to have a creative eye and be passionate about fashion and cultural trends. You’ll need extensive knowledge on fabrics, fit and details and be able to cover stand out fashion across all end-uses. The successful candidate will have a strong experience of working with suppliers and factories to develop the newest styles for every season. This is a fast-paced department which is constantly pushing new design concepts and innovation.

The Design team is instrumental in making the VENTURE brands the leading destination for the Gen Z generation across all genders.

The Design Team look for inspiration all around the world, along with street style, social, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our customer, whatever their style. Our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer.

Job Description

You’ll be…

• Researching, developing, and creating a balanced range, including developing big deals, key seasonal shapes, selecting fabrics, trends and items for the ASOS customer
• Develop a cohesive range for the department, ensuring that product reflects the Brand DNA and strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through
• Working closely with the Design team to develop seasonal and short lead micro trends to ensure the brands are first to market and chasing customer demand.
• Collaborating across departments and functions of the business including Marketing, to ensure the design vision is communicated clearly.
• Identifying and executing new product opportunities as they emerge in the market
• Contributing to business wide initiatives and projects, positively influencing and championing change
• Using relevant sales data and insights to design commercially relevant, fashion forward ranges
• Anticipating the needs of the Gen Z customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges
• Sourcing new fabrications, techniques and trimmings
• Working closely with in-house Buying teams – collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy
• Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range
• Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.
• Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback
• Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team. Looking for opportunities to use sustainable materials wherever possible
• Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working

Qualifications

We’d love to meet, someone with…

• Significant experience in multi-product Design within an aspirational brand or high street Retailer
• Previous experience in designing multi-product for that girl that loves to dress up.
• Previous experience of direct sourcing from fabric mills, with knowledge of cut and construction
• Experience of working cross-functionally to deliver initiatives that have a positive commercial impact
• Proven ability to drive the success of a department or brand through strategic and commercial thinking
• A commercial handwriting and strong understanding of the AsYou brand DNA and customer
• Experience with Photoshop, Adobe, InDesign, CAD.
• Plugged into Gen Z culture and fashion, passionate about the product
• Strong organisation skills, initiative, and the ability to work in a fast-paced environment
• The ability to build great relationships with colleagues across the business and suppliers alike
• Can gain buy in from the team and management to potentialize opportunities
• Embraces and champions the benefits of change within the wider team
• Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development
• Comfortable travelling in the UK and internationally for supplier/product development meetings and inspirational purposes

Additional Information

What's in it for you?

• Competitive salary, bonus and pension matching
• Life insurance, free private medical care, cycle to work scheme + more
• A bespoke flexible benefits scheme catered to you
• Best in class Learning & Development schemes and career development programmes
• 25 days holiday + never work on your birthday again!
• Free modern onsite gym, plus personal training and wellness rooms
• A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few
• Huge staff discounts and sample sales

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.