Brand Experience Strategist & Copywriter

20.20 is a home for culturally-curious minds – an agency for people who want to set the bar in brand experience – providing expert counsel for progressive clients.

We work primarily with sports and leisure brands and venues. As part of our creative team, you’ll help to provide a foundation of strategic thinking to articulate creative ideas and push a variety of projects forwards.

Broader than pure copywriting and more creative than pure strategy, this role will make an impact across disciplines. From brand storytelling and propositions to environmental concept narratives to inspire our own team and our clients, there’s lots to sink your teeth into.

Your role:

• Your role will contribute directly to creative projects, articulating ideas with clarity and imagination.
• Prepare and present creative work to board-level clients responding to their brief.
• Lead strategic storytelling within project teams.
• Filter client strategy documents into key insights, audiences and opportunities.
• Help to articulate ‘the big idea’ in collaboration with the design team.
• Interview key project stakeholders to articulate the brief and ambition of each project clearly.
• Write internal and external facing copy on behalf of clients
• Lead tone of voice and narrative projects.
• Collaborate on customer journeys and communication hierarchies with real people in mind.
• Lead or contribute to customer research (desk and field).
• Occasionally audit existing customer experiences on site.
• Keep an eye on trends and industry best practice and share with our team (we have a trends tool to help you).
• Writing content for our website (SEO and data analytics not a requirement) and PR efforts.
• Support the new business team in winning new clients through proposal writing, pitches and attending new business meetings when needed.

Our dream candidate would be someone with:

• Relevant experience working with 2D/3D designers.
• A portfolio showing examples of compelling brand building/writing projects.
• Strong communication skills (obviously).
• A good understanding of brand tone of voice with the ability to adopt and develop as appropriate.
• A proactive and collaborative approach.
• An ability to translate strategic drivers into creative executions.
• A commercial awareness – always thinking how our creative work will improve our client’s business and perform in the real world.
• Emotional intelligence and empathy – toward our clients and our team.
• Experience in digital is a bonus.

20.20 are a team who don’t enjoy big egos or personal agendas. Our team are truly open and collaborative, and we are looking for an individual who will fit right in.