Job Description
We’re looking for a highly practical, delivery-driven Senior Creative Strategist to own and operate our paid Meta advertising machine - end-to-end.
At The Lost Estate, performance marketing is powered by creative. This role is not about sitting back and directing from a distance. It’s about rolling up your sleeves, producing creative fast, analysing results obsessively, and continually refining the process to scale performance and impact.
The Opportunity
Over the last 3 months, our Performance Marketing team has been building a best-in-class Meta creative system - a content engine designed to take us from £20M revenue to £50M and beyond. The final piece of the puzzle is you: a skilled strategist who thrives on execution, loves shipping high-performing creative at pace, and knows how to turn insights into ads that convert.
This is a unique opportunity to take on a project that’s already producing results - and drive it to new heights through hands-on delivery.
Your Mission
You’ll be the driving force behind our Meta ads - not just in setting vision, but in delivering creative at volume, at quality, and with a performance-first mindset.
You’ll:
- Write briefs and turn them into testable concepts.
- Direct and shape assets from draft to upload.
- Build the creative structures, systems, and rosters that support rapid scaling.
- Dive into the data, find what’s working, and push performance further every single week.
- Coach and mentor creatives around you - but never from the sidelines.
Key Responsibilities
Performance Ownership
- Full accountability for Meta performance KPIs: cost per acquisition, volume, CTR, hook/hold rates.
- Own the ad pipeline: ensure consistent delivery of high-performing, diverse, on-brand creatives.
Creative Strategy & Execution
- Personally lead the creation of new ad concepts - from idea through to final file.
- Set the pace for high-output delivery; brief, review, refine, and publish creative daily/weekly.
- Ensure every creative asset has a clear strategic basis and is ready for testing at speed.
- Continually evolve the frameworks and documentation (Message Houses, content maps, etc.) that guide production.
- Lead weekly WIP and review sessions with marketing and creative teams.
Creative Analysis & Optimisation
- Run an ongoing Meta CRO programme - ideate, test, and iterate creative with rigorous discipline.
- Analyse ad performance and surface insights to guide your next creative moves.
- Maintain performance dashboards and naming conventions for consistent tracking.
- Collaborate across marketing to bring performance insights into landing pages, funnels, and other assets.
Team & Department Building
- Mentor other creatives - both within your team and cross-functionally - on how to think and work performance-first.
- Partner with the Head of Performance Marketing to refine buying strategies and attribution systems.
- Contribute to long-term planning for launches, seasonal peaks, and new creative directions.
What You Bring
Must-Have
- 3–5+ years hands-on experience building and managing performance creative for Meta.
- Proven ability to personally create and iterate on ads that scale - you’re used to getting into the tools and making the work happen.
- Strong grasp of consumer psychology and performance advertising - you know how to turn insight into creative that converts.
- Skilled at interpreting performance data and optimising accordingly - Meta Ads Manager, Google Analytics, and performance dashboards are second nature.
- Experience running large-scale campaigns (£400K+/month) with measurable impact.
Nice-to-Have
- Agency or fast-paced in-house experience where creative production is frequent, reactive, and test-driven.
- Experience working down-funnel - landing pages, conversion copy, UX flows.
- Familiarity with collaboration tools like Figma and Notion.
Why Join The Lost Estate?
The Lost Estate is a trailblazing immersive arts and hospitality company. We make unforgettable experiences - and our marketing has to match. Our team is redefining performance marketing in the events world, setting new creative standards while scaling a premium brand into new markets and formats.
As part of our growing performance team, you’ll:
Be on the frontline of one of the UK’s most ambitious paid social programmes.
Lead creative for one of the most exciting cultural companies in London.
Get space to make a real mark - we’re still lean, and we’ll back your ideas with action.
Grow with us - into a broader leadership or strategy role, or deeper into the creative engine.
The Package
- £45–£52,500 depending on experience
- 30 days annual leave (inc. bank holidays) + your birthday off
- Hybrid: 3 days in-office, 2 days WFH
- A front-row seat to one of the UK’s most exciting entertainment brands