Senior Creative Strategist - Meta

We’re looking for a highly practical, delivery-driven Senior Creative Strategist to own and operate our paid Meta advertising machine - end-to-end.

At The Lost Estate, performance marketing is powered by creative. This role is not about sitting back and directing from a distance. It’s about rolling up your sleeves, producing creative fast, analysing results obsessively, and continually refining the process to scale performance and impact.

The Opportunity

Over the last 3 months, our Performance Marketing team has been building a best-in-class Meta creative system - a content engine designed to take us from £20M revenue to £50M and beyond. The final piece of the puzzle is you: a skilled strategist who thrives on execution, loves shipping high-performing creative at pace, and knows how to turn insights into ads that convert.

This is a unique opportunity to take on a project that’s already producing results - and drive it to new heights through hands-on delivery.

Your Mission

You’ll be the driving force behind our Meta ads - not just in setting vision, but in delivering creative at volume, at quality, and with a performance-first mindset.

You’ll:

• Write briefs and turn them into testable concepts.
• Direct and shape assets from draft to upload.
• Build the creative structures, systems, and rosters that support rapid scaling.
• Dive into the data, find what’s working, and push performance further every single week.
• Coach and mentor creatives around you - but never from the sidelines.

Key Responsibilities

Performance Ownership

• Full accountability for Meta performance KPIs: cost per acquisition, volume, CTR, hook/hold rates.
• Own the ad pipeline: ensure consistent delivery of high-performing, diverse, on-brand creatives.

Creative Strategy & Execution

• Personally lead the creation of new ad concepts - from idea through to final file.
• Set the pace for high-output delivery; brief, review, refine, and publish creative daily/weekly.
• Ensure every creative asset has a clear strategic basis and is ready for testing at speed.
• Continually evolve the frameworks and documentation (Message Houses, content maps, etc.) that guide production.
• Lead weekly WIP and review sessions with marketing and creative teams.

Creative Analysis & Optimisation

• Run an ongoing Meta CRO programme - ideate, test, and iterate creative with rigorous discipline.
• Analyse ad performance and surface insights to guide your next creative moves.
• Maintain performance dashboards and naming conventions for consistent tracking.
• Collaborate across marketing to bring performance insights into landing pages, funnels, and other assets.

Team & Department Building

• Mentor other creatives - both within your team and cross-functionally - on how to think and work performance-first.
• Partner with the Head of Performance Marketing to refine buying strategies and attribution systems.
• Contribute to long-term planning for launches, seasonal peaks, and new creative directions.

What You Bring

Must-Have

• 3–5+ years hands-on experience building and managing performance creative for Meta.
• Proven ability to personally create and iterate on ads that scale - you’re used to getting into the tools and making the work happen.
• Strong grasp of consumer psychology and performance advertising - you know how to turn insight into creative that converts.
• Skilled at interpreting performance data and optimising accordingly - Meta Ads Manager, Google Analytics, and performance dashboards are second nature.
• Experience running large-scale campaigns (£400K+/month) with measurable impact.

Nice-to-Have

• Agency or fast-paced in-house experience where creative production is frequent, reactive, and test-driven.
• Experience working down-funnel - landing pages, conversion copy, UX flows.
• Familiarity with collaboration tools like Figma and Notion.

Why Join The Lost Estate?

The Lost Estate is a trailblazing immersive arts and hospitality company. We make unforgettable experiences - and our marketing has to match. Our team is redefining performance marketing in the events world, setting new creative standards while scaling a premium brand into new markets and formats.

As part of our growing performance team, you’ll:

Be on the frontline of one of the UK’s most ambitious paid social programmes.

Lead creative for one of the most exciting cultural companies in London.

Get space to make a real mark - we’re still lean, and we’ll back your ideas with action.

Grow with us - into a broader leadership or strategy role, or deeper into the creative engine.

The Package

• £45–£52,500 depending on experience
• 30 days annual leave (inc. bank holidays) + your birthday off
• Hybrid: 3 days in-office, 2 days WFH
• A front-row seat to one of the UK’s most exciting entertainment brands