Videographer & Producer

Full Time, Part Time, Freelance
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Job Description

Job title Videographer and Producer

Reports to Senior Marketing Manager Brand & Creative

Location East Croydon

The Gym Group is a leading UK provider of high quality, low cost gyms. Founded in 2007, and opening its first gym in Hounslow in 2008, the business now operates more than 180 gyms across the UK and has more than 750,000 members. Our vision is to provide affordable access to exercise facilities and expert help to every person who wants to improve their wellbeing, whatever their starting point, whatever their destination. The Gym’s unique 24/7, no contract, low price offer is a compelling proposition that is transforming the UK health and fitness sector. Memberships start from just £10.99 a month and provide unlimited access to our high quality fitness facilities and equipment, along with some of the most highly trained, qualified and friendly staff in the industry. The Gym Group has been awarded Gold accreditation by Investors in People

Let us tell you a little about the role:

We’ve made the exciting decision to build our own in house design studio. The new studio will produce creative that will be used across all brand touchpoints…and we mean all touchpoints! That’s everything from our UK wide advertising campaigns, to website merchandising, to fitness related video content, to member experience messaging for our gyms.

As our new Videographer and Producer, you will be responsible for creating all video content end to end across the entire business, both new and existing member facing and for internal use. This means one day you might be directing and filming high tempo fitness content, the next day you could be editing internal training videos for our brilliant gym teams. We’re looking for someone with at least 5 years film making experience. A creative mind, with big ideas and an eye for execution. You will work closely with the Senior Marketing Manager Brand & Creative. You’ll deliver brilliant video content that excites new and existing members as well as fulfils the needs of multiple internal stakeholders across different departments, maintaining strong brand consistency throughout. The expectations of the new studio are high but realistic. We want someone who is up for a challenge and is excited about being involved in shaping the creative direction of a brand with big aspirations.

Principle Accountabilities:

  • Create a new suite of engaging fitness content accessible on our website, social media and App that really stands out from the crowd
  • Regularly create new videos ensuring that all fitness related content is fresh, exciting and distinctive
  • We’re proud to be the champions of helping people ‘ take the first step’ on their fitness journey. We’d like to bring this to life through member stories and video content that conveys our core value
  • Put simply, some of our team members have brilliant stories about their journey into the fitness industry. We’d like to share their stories to inspire and engage future fitness industry professionals
  • Create promotional videos for new sites that communicate what we’re all about friendly, welcoming, affordable gyms for all, with high spec kit!
  • Create exciting fly through videos of new gyms for digital screens in gym foyers, and ideally capture still photography too
  • Work with our marketing team to create iconic social adverts that stand out from the competition and break generic ‘gym advertising’ norms
  • Help create slick video content for internal use across the business. This means everything from Health & Safety videos to team member training content

So now a little about you:

  • Not only will you be up for the challenge you will be experienced in a similar role. Ideally you will have:
  • A creative mind that can come up with brave and bold concepts
  • A brilliant communicator that knows how to tell a story as a clear and engaging narrative
  • Expert knowledge of Adobe Premiere and After Effects
  • An ability to create bespoke animation such as titles, product demos and educational content
  • Experience with operating a wide range of cameras
  • with operating a wide range of cameras
  • Experience in lighting, audio capture and composition
  • Experience with selecting, editing and mixing music to set the right mood for a project
  • Expert knowledge of compositing, colour grading and encoding footage
  • A keen eye for detail
  • An up-to date understanding of social media asset placement and digital advertising through Facebook, Instagram and YouTube
  • A passion for fitness, healthy living and disruptive technology