Senior Content Creator

This 12 month fixed-term contract role in our Communication & Government Affairs (CGA) business unit will provide you with the opportunity to lead the design, production and approvals process for creative content to support external and internal communications across all areas of the business. As a Senior Content Creator, you will develop content across a variety of formats, including but not limited to video, photography, social media, animation, graphic design, podcasts and infographics.

Responsibilities:

• Work with key stakeholders across CGA to understand and interrogate business and audience objectives for content required to support planned communications and campaigns

• Translate complicated subject matter – ranging from business strategy, financial results, technology and science involved in developing new medicines and vaccines, or complex information about different diseases – into simple, compelling, visual content

• Ensure content being developed is of a consistent quality, appropriate for audiences and channels, including having challenging conversations with senior stakeholders where initial briefs may not meet these standards

• Develop detailed briefs for content required, with appropriate input and approval from key stakeholders

• Storyboard and plan content as appropriate, ensuring creative approach meets business and audience objectives

• Drive decision-making around the content production process, including content design and development, selecting and managing agencies and partners, including negotiating appropriate fees

• Ensure creative content is developed to time, budget and appropriate quality

• Secure requisite approvals for all content created, including problem-solving and navigating conflicting opinions among senior stakeholders to reach consensus

• Manage the end-to-end process on photo and film shoots from a production perspective

• Apply data and insights from measurement activities to future content creation and production to ensure a consistently high performance across content created, and that content meets the original objectives

• Foster and work with a network of agency partners, freelancers and other partners to deliver the highest quality creative content

• Be an expert and champion our brand identity across the business

About this role:

This role will require knowledge of the content production process, guiding stakeholders through refining a brief, supporting storyboarding and data-led/audience appropriate creative approaches, selecting and working with agencies and partners to deliver content design and development. This requires strong experience in communications and design within major global businesses. You will be expected to understand, simplify and convey extremely complex information into simple, engaging creative content.

Why you?

We are looking for professionals with these required skills and characteristics to achieve our goals:

• Bachelor’s Degree or equivalent experience to show rigour and quality of thinking

• Demonstrable experience in creative content development and production

• The ability to work proactively within time and budget restrictions, with a positive attitude to get things done in a matrixed organisation

• Evidence of passion and enthusiasm for content creation and drive to share that knowledge and excitement with others

• Excellent oral and written communication skills

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our R&D focus is to deliver a new generation of vaccines and medicines using the science of the immune system, human genetics and advanced technologies to get ahead of infectious diseases, HIV, cancer and other immune-mediated and respiratory diseases. We do all this with a commitment to operate responsibly for all our stakeholders by prioritising Innovation, Performance and Trust.

Our bold ambitions for patients are reflected in new commitments to growth and a significant step-change in delivery over the next five years. This means more GSK vaccines and medicines, including innovative new products, will reach more people who need them than ever before.

We have long believed that building trust is key to stronger performance, helping to create value for shareholders, impact for patients and society and a reason outstanding people choose to work for and with us. That’s why being a responsible business is an integral part of our strategy. Taking action on environmental, social and governance issues is a key driver in our strategy.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Currently, we are based in Brentford and expectation is that all employees are in the office 2-3 days per week. We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.