Creative Copywriter

A bit about the role…

We’re looking for a conceptual copywriter who shapes creative ideas worth remembering and copy worth reading. You’ll work alongside strategists, designers and other creatives on everything from naming to ATL campaigns. Some days you’ll be building a tone of voice from scratch. Others you’ll be creating animations for social, writing TV scripts, or squeezing a big idea into six words on a billboard. The clients are as varied as the work. We work with beer and cider brands that sound like no one else in their category (Strongbow, Inch’s). Luxury icons with a history of iconic writing (Fortnum & Mason). Financial platforms with something to say (IG). And new brands yet to put their voice to paper.

Key Responsibilities

• Conceive and develop original campaign ideas in collaboration with art directors, designers, and strategists.
• Create, document, and apply brand tone of voice for clients across categories.
• Write across formats – from TV and OOH, to scripts, social copy, and websites.
• Present creative work internally and to clients with confidence and warmth.
• Work with strategists to interrogate briefs and sharpen the thinking behind the work.
• Edit, adapt, and refine copy to high standard under deadlines that can sometimes be tight.

Skills / Experience

• A track record of working on major brands and recognisable campaigns.
• Mid/Senior Copywriter
• Strong conceptual thinker with proven creative range.
• Experience shaping brand tone of voice from scratch.
• Demonstrated ability to create campaigns and write across multiple channels and formats.
• Versatility to shift between categories and tones without losing craft.
• Comfortable presenting ideas to clients and collaborating across disciplines.

You’ll be:

• Hardworking, adaptable, and able to handle shifting priorities without losing quality.
• Self-motivated and proactive – spotting opportunities for ideas, not just responding to briefs.
• Curious about brands, culture, and how to make people care.
• Able to switch between tones and formats without missing a beat.
• Organised enough to juggle multiple projects without dropping the details.
• A genuine collaborator who makes the work - and the team – better.

About us…

We design brands that redefine categories and culture. Otherway is a design and communications studio with offices in London and New York. We are experts in creating and transforming brands for a new generation, placing them at the heart of culture to connect with audiences in innovative ways. Our work blurs the line between design and communications, combining bold conceptual thinking with exceptional execution to ensure that every interaction with the brand is meaningful and effective. Based in Primrose Hill, our 55-person multi-disciplined team are all full of smart ideas and a shared purpose to help our clients and ventures succeed.

What’s in it for you?

• 25 Days Holiday with an extra day per year to a total of 28 – It's important totake a break and recharge, that's why we offer a generous holiday allowance + all the usual bank holidays
• Plus, office shut down between Christmas & NY – extra time off to spend with friends & family during the festive period which is separate to your holiday allowance.
• Health and wellbeing focus – We offer mental health support through the MYNDUP platform and access to join our cycle to work scheme.
• Healthcare Cash Plan – With our healthcare cover you’ll be able to claim money back for everyday medical costs such as dental, optical and physio costs plus have access to an online GP 24hrs a day
• Charity Volunteer days – supporting charities is really important to us, so we offer all our employees one day per year to volunteer for a charity that’s close to your heart.
• A hybrid structure – we’re in our studio on Tuesday, Wednesday & Thursday and we work from home on Monday & Friday.
• Nursery fees Benefit - For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and NI on the full cost of your nursery fees each month.
• Travel card loan scheme – we get it, travel can get expensive. Let us help with the commute costs.
• Free Breakfast & snacks – it’s important you are well fuelled for the day, so we've got your breakfast and snacks covered + free lunch every Wednesday
• Dog-friendly office