Creative Lead for Imagery

Creative Lead for Imagery

ITV Creative - Media & Entertainment

Why you should join us…

We connect with millions of people every day, make content they can't get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

At ITV, our teams work smart and work fast. We’re one of the most talked-about brands. We’re in every UK home and our productions are loved by millions of viewers around the world. And as culture evolves, so must we. We have enormous digital ambitions to move content and viewing forwards for everyone.

The Role:

With our streaming service ITVX, now at the heart of our viewer offering, we understand the importance of great imagery as a way to engage viewing and sell our programme brands in the right way. Used across all of our DTC platforms and B2B to make our content travel the world, standout, premium imagery is one of the most vital parts of our marketing artillery.

This role will be at the heart of that, leading a busy team of designers, art workers and the product team. You will liaise with marketing, editorial, production companies and programme creators, conceptualising and overseeing everything from key art hero images right down to episode specific images.

Key responsibilities:

• Art direction of imagery
• Using existing photography, concept and design key art images for programme brands to use live across a variety of platforms and services
• Inspire and lead a team to create the best work, selling our brands in the best way
• Provide key art packs for every ITV programme or acquisition, using existing campaign key art or creating bespoke images from existing assets
• Work closely with the product team to ensure images are working in practice
• Work with the traffic manager to assign work to the design team
• Briefing retouchers
• Working with and briefing external and internal production companies
• Presenting and pitching creative concepts
• Work to the overall creative ambition set by the Director of Creative
• Build strong relationships with the team and wider area of ITV Creative

Minimum criteria

• Portfolio/book with examples of key art and advertising imagery. Ideally brands and projects that have used a high volume of imagery.
• Strong, demonstrable skills in Graphic Design and Art Direction.
• Extensive experience and knowledge of art working, image sizes and formats across all of digital and social media.
• Experience of leading, inspiring and guiding a team.
• Experience of working with retouching and finishing
• Experience and knowledge of using a DAM tool
• Expertise in Adobe CS. (Photoshop/Illustrator/InDesign)

ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader, we have committed to interview all candidates with a disability whose application meets the minimum criteria for the role (*minimum criteria above).

*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Key criteria

• A clear understanding and passion for how an image can stop a scroll, turn heads and engage views on platform, product and performance marketing.
• Data focused, with an understanding of A/B testing and personalisation.
• Strong presenting, pitching and persuasive skills
• The ability to build relationships with stakeholders and other teams externally and internally
• A clear understanding of key art and its power to move an audience and build a brand
• Passionate about branding, design, photography and advertising
• A love of TV
• Experience working with a VOD service is an advantage or a similar service / brand where imagery is a key driver for engagement. (e.g. e-commerce / fashion)

What we can offer:

At ITV all of our eligible employees get an annual bonus. We’re a living wage employer - in fact we were the first UK broadcaster to sign up.

We look after our people at every stage of their career and through different life events. We provide all employees with digital health services, wellbeing support, income protection cover and life assurance, as well as enhanced family leave and pay.

We help everyone save today and also for tomorrow, with brilliant deals on high street and online shopping, a savings plan with the opportunity to buy discounted ITV shares and our DC Pension Plan, which ITV will also contribute to.

Plus, you can choose from a range of benefits to suit your lifestyle, from buying up to six weeks of extra holiday a year, private healthcare or a health cash plan, to saving money on a bike, gym membership or a brand-new low-emission car.

Find out more about our benefits https://www.itvjobs.com/life-at-itv/the-benefits

We're happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. Our email is talkingcareers@itv.com

Find out more: https://www.itvjobs.com/life-at-itv/itv-is-for-everyone