Marketing Manager

Job Description:

Justified Studio is seeking a passionate and strategic General Marketing Manager to elevate our brand’s presence and awareness both online and offline. This is a new role within the team, giving you the opportunity to truly make it your own and potentially grow it into a dedicated marketing department. Working closely with our creatives and senior leadership, you’ll be empowered to push the business forward with innovative marketing ideas across digital campaigns, social media, and events. In this role, you’ll wear many hats, collaborating with different teams and learning from a diverse group of experts.

This is an exciting opportunity to join a growing team making a positive impact across industries through purpose-led strategy, visual identity, and technology.

Key Responsibilities:

Develop and Execute Marketing Strategy

• Strategise, plan, and implement the studio’s overarching marketing strategy, focusing on brand awareness, audience engagement, and lead generation.

Social Media and Content Management

• Manage and create content for the studio’s social media channels (LinkedIn, Instagram, X, TikTok) to grow brand visibility and engagement. Create and oversee social content calendars, aligning with campaign objectives.

Paid Social Campaigns

• Plan, execute, and optimise paid social campaigns across platforms (LinkedIn, Instagram, X, TikTok) to drive brand awareness, engagement, and conversions.
• Develop targeted ad strategies that align with campaign objectives, ensuring maximum reach and impact. Monitor performance analytics to refine audience targeting, ad creative, and budgeting, achieving measurable results and supporting overall growth goals.

Emailer Marketing Campaigns

• Craft and manage sector-specific emailer outreach campaigns that nurture leads, promote work and services and drive engagement. Refine and enhance our outreach, to strategically group and categorise our audience by key characteristics and sectors, allowing us to better understand each segment's unique needs and preferences, enabling us to deliver more tailored and impactful communications.

Website and SEO Management

• Oversee website content, including SEO optimisation, case study updates, and thought leadership articles, ensuring all digital touchpoints reflect our brand voice and values.

Events and PR Opportunities

• Identify and create speaking and event participation opportunities for Justified Studio. Grow PR presence and secure placements in industry publications to enhance brand credibility.

Competitor Analysis and Insights

• Conduct regular competitor analysis to inform marketing strategy and ensure we stay ahead in industry trends and positioning.

Copywriting and Content Creation

• Coordinate with various creative team members to support, write, and edit engaging marketing content across LinkedIn, thought leadership pieces, and blog posts, ensuring consistency with brand tone and messaging.

Campaign Tracking and Optimisation

• Monitor and evaluate marketing campaigns, using insights to refine strategy and improve performance.

Identify opportunities

• Actively seek out opportunities for client acquisition and partnerships that expand our reach and capture high-value leads.
• Identify and leverage content marketing streams (e.g., thought pieces, blog content, podcasts, interviews etc) to engage potential clients, increase brand visibility, and drive lead generation.

Justified Benefits:

At Justified Studio, we believe in rewarding our team for their hard work and dedication with benefits that go beyond the usual. When you join us, you’re not just joining a studio; you’re joining a vibrant, purpose-driven team of creatives.

An Inspiring Studio Culture

• Work in an environment where creativity and collaboration flourish. We’re all about pushing boundaries and supporting each other to make a real impact.

Monthly Justified Socials

• Whether it’s a night out in London, playing football with the team, a creative workshop, or an exhibition, we make time every month to unwind, connect, and have fun together.

Flexible Working Environment

• We understand the importance of balance. Our flexible working policy allows you to structure your day in a way that works best for you while staying connected with the team.

Monthly Team Lunches on Fridays

• Every last Friday of the month, we come together for a studio-wide lunch. It’s a great time to bond, brainstorm, and celebrate the month wins over delicious food, on us.

Extended Christmas and New Year Break

• We value quality downtime. That’s why we offer an extended holiday break so you can truly relax, recharge, and start the new year refreshed.

Annual Summer and Christmas Parties

• We celebrate big moments with memorable events. Our summer and Christmas parties are highlights of the year, filled with fun, festivities, and a chance to celebrate our achievements.

Annual Bonus Structure

• We’re committed to recognising and rewarding your contributions. Our annual bonus structure is designed to celebrate the hard work you put in every day.