Top Creative Companies

If you can say... the thing we made is good and no souls were crushed in the making of it then the Top Creative Company Awards are for you.

If You Could's new awards celebrates the work done by organisations across culture, craft and leadership to provide inspiring, supportive and brilliant workplaces.

This year's list includes a range of companies from across the creative world, highlighting teams that are setting new standards for the industry and enabling creativity to flourish through the policies and practices they have in place. You can read the full list below, with honorary winners selected in our three key categories, culture, craft and leadership, representing smaller and larger teams in the industry.

CULTURE considers the environment, the ways that ownership, recognition, collaboration and inclusion cultivate a team’s creativity.

CRAFT is all about the work, how creativity is valued, the pride teams take in the final outcome and the impact of their ideas.

LEADERSHIP looks at the worksplace structure, the impact of leadership to champion creativity, be transparent to foster cohesion and purposeful in the direction for teams.

Industry Insights

A key part of Top Creative Companies is helping the industry to better understand the practices and policies that enable creativity to flourish, that’s why we’ve collated data from our awards (all anonymously of course) into actionable insight reports for companies.

Through the reports you’ll learn about the policies and practices that are most adopted by the industry, and which are having the biggest impact on their employees. This covers a whole range of topics from working hours, holiday entitlement and parental leave, through to employee development and specific policies put in place to foster creativity.

Creative Industry Benchmarks Report

Statistics and benchmarks on workplace standards, such as working hours, pension contributions, performance reviews, and more.
Insights on how companies are actioning policies such as when they conduct pay reviews, what is most commonly offered as part of a health and wellness package and parental leave benefits.
Details of best practices in place today, showing areas in which the industry as a whole can improve.

Individual Evaluation Frameworks

Feedback (anonymous) from your employees on the policies and practices in place at your organisation.
A detailed breakdown of your Top Creative Company scores to inform a framework across culture, craft and leadership.
Available to companies that took part in the Top Creative Companies programme in 2024

Get the Reports