Creative Lead
Job Description
Creative Lead
At Cubitts, we love telling stories. We’re looking for a passionate Creative Lead who can help us bring these stories to life, building a compelling visual world that will engage new and existing customers.
40 million people wear spectacles in the UK alone, but the optical industry hasn’t changed in more than three centuries. Products are tired, standards are poor, and glasses wearers have got used to sub-standard experiences. We’re going to change that.
As the Creative Lead, you will work directly with the CEO and Brand team to deliver culturally-driven, distinctive and customer-centric brand campaigns, retail experiences and digital content - leveraging Cubitts’ strong brand identity and unique positioning in the spectacles market.
One of our values is ‘Pioneering’, and as Creative Lead you would be responsible for putting that into practice.
The role
The Creative Lead will ultimately be responsible for leading the development and execution of all creative communication across Cubitts. The role currently reports to the Brand Manager.
Creating and delivering a distinct visual world across all Cubitts touchpoints - culminating in a best in class set of visual and brand guidelines
Leading creative concepting and campaign development across paid, owned and earned channels (Partnerships, Activations, Retail Experiences, Film, Social, Digital, PR, Web etc) for 3 seasonal, brand campaigns per year
Directing all external production teams to deliver seasonal campaigns (with project-management support from the Brand Manager)
Executing in-house production for ad hoc content creation & ongoing ecommerce photography
Guiding an internal team of creative support, including copywriter and designer
Liaising with Brand, Digital and Retail teams to regularly (monthly) review all creative output against KPIs
Consistent research and understanding of new trends, creative innovation, marketing inspiration - share monthly with the wider marketing team
Who you are
Proven track record in creating and executing compelling brand campaigns across multiple channels
Photography skills for inhouse production requirements
Comfortable managing and nurturing creatives in-house and externally when required
Big picture thinker with strong attention to detail
Persuasive and articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues
Hands on and self-motivated
Your goals
Brand Awareness amongst core target audience
New Customer Acquisition
Best in class campaign execution
Consistent creative identity across all touchpoints
Some nice things you’ll get
Complementary spectacles
Bespoke holiday allowance
Management training and development
Yoga classes and lots of company socials