Social & Digital Marketing Executive

Role:

The Social & Digital Marketing Executive at ORCA will play a pivotal role in crafting engaging marketing campaigns, captivating website and social media content, and innovative digital strategies. You will assist in the management and growth of all relevant retained accounts, as well as ORCA’s own brand comms and marketing strategy. For some accounts this will be actively working to grow social following, for others it will be coming up with full campaigns to support the launch and successful running of a product or service.

You’ll be working directly with ORCA’s AM, Senior Brand Strategist and multiple members of the creative team to craft compelling content, alongside third party suppliers from time-to-time.

We are committed to improving diversity, equity, and inclusion within the business.

Responsibilities:

Social Media Management & Copywriting

• Ideation, planning and scheduling of both proactive and reactive social media content across multiple digital platforms
• Create beautifully made and compelling content that engages and grows audiences
• Create an ongoing strategy for growth
• Write creative editorial content including blogs, articles, features and email campaigns

Community Management

• Handling any queries through social media
• Share insights with the rest of the team on a weekly basis to help inspire new ideas/ products.
• Manage and maintain ORCA’s brand comms

Digital Marketing

• Assist in the management of the digital marketing schedule to ensure weekly and monthly deadlines are met
• Input into SEO, PPC and other forms of digital advertising

Creative Delivery

• Assist accounts team with briefing in designers to request assets for specific campaigns
• Collaborate with the designers to ensure successful delivery of assets and projects
• Attend meetings and presentations, when required, participating in conversation and taking detailed notes to aid analysis
• Contribute to meetings for relevant retained accounts

Research & Analyse

• Carry out regular social media audits, competitor analysis, audience research and influencer research
• Define target audiences, demographics, cultural sectors and other customer groups to influence brand positioning
• Analyse data trends and consumer behaviour to define company positioning
• Assess the performance of events, advertising and digital campaigns to inform future campaigns and marketing activity
• Stay up-to-date on consumer behaviour and market trends to identify insights, challenges and opportunities
• Develop and implement campaigns for measurable ROI
• Strategise award submissions, budgets and targets

*Remember, this is just a guide! If there’s something in this list you can’t yet do, no drama, you can learn and flourish here!

Benefits

• 21 days annual holiday plus your birthday and the Christmas shutdown period off
• Profit sharing bonus scheme
• Employee referral scheme with cash incentives
• Monthly team lunches
• Private health care
• Training and inspiration budget
• Summer trip
• Annual salary increases to reflect both performance and inflation
• Company pension scheme
• In-house and remote working opportunities
• Flexitime
• Cycle to work scheme
• Sensible travel policy