Public Relations Lead

We’re looking for a Public Relations Lead, 4-5 days/week

We’re hiring Byway’s first internal Public Relations Lead to own and expand our press strategy, following three years of enthusiastic press support managed by our team and a part-time freelancer.

In this role, you’ll be the driving force behind our comms strategies, shaping how we share our vision of flight-free travel with the world. You'll develop and manage our public relations campaigns through great relationships with media outlets spanning travel, lifestyle, news and tech. You’ll report to our CMO, collaborating closely with our CEO and wider marketing, sales, ops, and tech teams. The role is remote, with two days a month in our London office alongside the rest of the team. As we’re a small team this role will suit someone who likes variety, and who can be resourceful to get what they need for a pitch.

We help holidaymakers love their journeys

We’re the world’s first tech platform for flight-free holidays. We help people love their journeys and are proud to be a certified B Corporation. Founded in March 2020, we’ve booked over 5,000 people onto flight-free holidays with 97% five-star reviews, and regularly appear in mainstream press from the Times to the Guardian. We’re growing 4x year on year, and have no plans to slow down until flight-free travel is mainstream.

Responsibilities

• Lead PR strategy and execution for the company.
• Manage media relations, including press releases, pitching, nurturing media contacts and arranging press trips.
• Collaborate with our marketing, partnerships and content team on cross-channel promotions.
• Source speaking opportunities and provide speaking points and training to the team’s spokespeople.
• Monitor and respond to inbound press inquiries, alerts and #journorequests to secure coverage.
• Monitor and report on the effectiveness of PR campaigns and strategies.

What we’re looking for

• Perfect, persuasive copywriting.
• Examples of leading PR for well-known UK consumer brands

What would be great (but isn’t required)

• Experience working in travel, B Corps and/or in sustainability.
• Experience hiring or working with agencies or freelancers.
• Experience working internationally.
• Experience working with celebrities and influencers.

What we offer

• £38,000 - £44,000 p.a. FTE, depending on experience
• Company ownership through equity
• Remote-first, flexible working
• 20 days wherever: work when you like and where you like for most of the month
• 2 days together: join our team in the London office two days each month including our monthly social
• A funded a day a week in a coworking space
• The option to work four days per week
• One cost-price Byway holiday per year and agency rates with Eurostar for you and your family/friends
• An annual autumn Away Afternoon and optional Weekend Away in spring