Brand Manager
Job Description
About Us
We founded Minor Figures in 2014, launching with just one carton of cold brew. We’ve since expanded into a global market with a wide range of killer products, a strong brand identity, and a small but significant market share. We’re growing fast and we now have an opportunity to scale up and touch millions more lives as we learn, extend our product range, and deepen our focus on innovation and sustainability. The creative team is passionate and talented with an innovative NPD pipe.
About You
We’re looking for an experienced and versatile Brand Manager to join the marketing team at Minor Figures. You’ll bring a wealth of experience in growing brands in the FMCG space, specifically in the start-up/scale-up space.
You will be responsible for the way the brand shows up every day in the UK, from PR to Media and everything in-between. As well as managing a small team, you will also be responsible for the Minor Figures marketing budget and creating brand plans to grow the business.
Working alongside the design, activation and e-comm teams this role is vital is creating a consistent brand across our brand touchpoints, from existing product lines to NPD.
Contract type: Full time
Years of experience: 4–5 working in FMCG.
Salary: Dependent on experience
Location: London
Roles and responsibilities
Manage a small but growing team of marketers, delegating work and providing consistent and constructive feedback. You will be invested in developing their skills and experience.
Manage and activate the master brand activity plan, from budget allocation to signing off media/campaign plans with external partners.
Campaign management across key activation periods, for example – how do we win at the London Coffee Festival?
Manage the roll out of NPD launches in the UK market, working closely with the sales team to create a compelling selling story, launch activation plan and on-going support.
Contribute to regular brainstorming sessions with our Creative Directors and the wider team.
Work collaboratively with the various teams across the organisation in the UK, Australia, and the US.
Push boundaries and help take Minor Figures to places we haven’t been before.
Personal Skills
Strong leadership skills.
Ambition - you want to see your team (and by extension, Minor Figures) go far, and you’re full of future-facing ideas.
A strong portfolio of ideas that demonstrates both a creative and strategic understanding.
Awareness of current design/marketing trends and new ways of working.
Adaptability and being comfortable with change will get you far - you’ll need to be comfortable working with a remote team and communicating with teams in different time zones.
A high level of accuracy and obsessive attention to detail.
Excellent at communicating.
A positive, can-do attitude.
A cracking sense of humor...and if you can also make a good cup of coffee, you’ll fit right in.