Content Manager

Content Manager – Job Description

The 10,000 Interns Foundation

Location: London (Hybrid working with mandatory in-office days 2-3 days a week)

Reporting to: Head of Comms and Marketing

Role Type: Full Time

Base Salary: £35,000

Role Description

The 10,000 Interns Foundation's Content Manager is a pivotal role responsible for creating and managing compelling content that drives engagement and amplifies our mission across various platforms, including the Foundation’s social channels, email marketing, website, and offline materials. The Content Manager will play a key role in shaping our brand voice, expanding our reach, and inspiring action among our target audiences.

Key Responsibilities

Content Strategy

• Content Planning and Execution: Work closely with the Head of Comms and Marketing to plan and execute BAU content and campaigns that support the organisation’s objectives and various stakeholder needs.
• Performance Analysis and Optimisation: Regularly review content performance metrics using insights to inform strategy adjustments and optimise content for maximum impact.

Content Creation

• Develop, execute, and publish content aligned with the Foundation's goals and target audience in accordance with the Comms & Marketing strategy.
• Create high-quality, engaging content across various formats, including social media, email newsletters, website copy, blog posts and multimedia content.
• Ensure content is optimised for search engines (SEO) and adheres to brand guidelines.

Content Management

• Manage the content calendar, ensuring timely publication and distribution across relevant channels.
• Utilise social media scheduling tools effectively.
• Monitor and analyse content performance metrics, using data to inform content optimisation and strategy refinement.

Community Engagement and Stakeholder Management

• Foster a sense of community and engagement through active participation in social media conversations and online forums.
• Respond to comments and inquiries in a timely and professional manner.
• Monitor social media trends and identify opportunities to leverage them for content creation and engagement.
• Work closely with internal teams, including the Operations team, Community Engagement, and Partnerships and Fundraising, to ensure content supports their objectives.
• Collaborate with external partners and influencers to create co-branded content and expand reach.
• Build and maintain relationships with key stakeholders in the content creation and distribution ecosystem, engaging with interns and firms both online and in-person.

Requirement & Skills

• Exceptional writing skills: The ability to create high-quality, engaging copy that resonates with the target audience is paramount.
• Well versed in content design: The ability to conceptualise and create visual assets using software such as Canva.
• Strong understanding of content marketing principles and best practices: Strong ability to strategise effectively with the Head of Comms and Marketing to support the Foundation's goals.
• Experience with SEO optimisation and content performance analysis: An understanding of how to maximise content reach and impact based on data and insights, with a strong ability to monitor performance metrics.
• Understanding of/proven expertise in social media marketing and social media platforms: The ability to create tailored content appropriate for different social media platforms and scheduling tools, with a strong understanding of audience variation across LinkedIn, TikTok, and Instagram.
• Excellent communication and interpersonal skills: Strong ability to collaborate with various internal and external stakeholders.
• Passion for the 10,000 Interns Foundation's mission and a commitment to social impact: A genuine connection to the Foundation’s mission is essential.
• Ability to study and interpret market trends: Staying ahead of the curve to ensure that the Foundation's content remains relevant and engaging.
• Proven experience as a Content Manager or similar role: Prior experience, particularly in the non-profit or social impact sector, is desirable.

Role Reporting

This role reports to the Head of Comms and Marketing. It will require close collaboration with the Comms & Marketing team, as well as cross-functional collaboration with other departments within the Foundation.

Note: The duties and responsibilities described are not exhaustive and may evolve based on the Foundation's needs.

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ABOUT US

Our mission is to champion underrepresented talent, at scale. In June 2020, we began this mission with a simple idea to provide 100 paid internships for Black students in the investment management industry. 100 Black Interns (as it was at the time) was designed to help address the chronic underrepresentation of Black talent in investment management roles by creating opportunities for young Black students and graduates to gain meaningful industry insight and experience. To have so few Black professionals in an industry that prides itself on attracting the best talent was unacceptable both from a societal and commercial perspective. Within a year, this initiative successfully placed over 500 interns in 217 firms, with each position ensuring at least the local Living Wage and a six-week tenure.

After the success of the 100 Black Interns initiative, representatives from other sectors began to express an interest in replicating the approach. 10,000 Black Interns garnered endorsements from diverse stakeholders, including ten leading industry firms, university groups, and political figures across the main parties. By 2022, 700+ firms across 25 sectors committed to provide a minimum of 2,000 internships, and our mission grew with a goal to place 10,000 interns over the next five years.

Evolving further, we broadened our scope to encompass more areas of underrepresentation. In 2022, we introduced the 10,000 Able Interns pilot for disabled students and graduates, successfully placing 25 interns initially, and then over 100 interns across 80 firms in Summer 2023, backed by the Disability Charities Consortium, the UK’s leading disability-related charities. To reflect our broadened scope, we became the 10,000 Interns Foundation, rebranded, and refined our mission. As we enter 2024, our focus is on building out our brand and consolidating our operations to ensure the sustainable success of and effective fundraising for our impactful programmes.

To date, we have placed over 5,000 interns with a further 2,000+ incoming in Summer 2024, and have worked with over 1000 organisations to bring widespread attention to underrepresentation in the early careers space in the UK. Our talent represents the communities we work with, and it is only with the right team, that we can keep driving change.