Digital & CRM Insight Analyst

Why you should join us…

We connect with millions of people every day, make content they can't get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

This role entails…

The Digital Content & Viewer Engagement (DCVE) team commissions and produces all output for social media, CRM email & push notifications, websites, apps, podcasts and branded content.

The Planning team is responsible for working with stakeholders across Marketing to answer briefs on behalf of DCVE, setting KPIs, measuring performance and understanding our audiences. This role is designed to ensure we are testing and learning long term as well as from each individual campaign.

You will create and maintain reporting of CRM & digital activity across our programmes, working collaboratively with the Data team to improve our measurement. You will be responsible for collating data, but most importantly delving into the details to translate it into tangible insight which can improve our output for the future.

Key responsibilities:

• Thoroughly understand ITV’s viewers through data and insight
• Work with internal and external agencies and suppliers to ensure the successful delivery of CRM and Digital Content plans
• Analyse previous campaign performance and draw meaningful insights which can feed inform and shape subsequent campaigns
• Use 1st party data as well as 3rd party data to understand and recommend best practice across CRM and social media
• Set up, test and analyse social listening to bring insight to campaign strategy
• Update & Iterate all dashboards, including Digital Content dashboards and CRM Health Metrics, bringing and centralising all the data sources
• Bringing insight weekly to active campaigns and communicate effectively to strategy and content teams
• Post campaign delve into previous series performance, both in terms of data but also interpretation of data & context and provide recommendations on how to improve performance
• Track performance of our automated CRM journeys
• Gaining an understanding of the total user journey for our Hub users
• Manage forecasting for the team in terms of annual planning and YouTube Revenue
• Monthly and quarterly performance reporting across the team

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

• Ability to translate data into insight and draw actionable conclusions
• Comfortable working with large data sets
• Proven experience in a data-led digital marketing environment
• Previous experience in an customer analysis role
• Experience using BI/visualisation tools
• Knowledge of data programming

ITV strongly encourages applications for this role from disabled people and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee you’ll get to the next stage* (minimum criteria above).

The Key role criteria is as follows:

• A passion for data and insight and how it can be used to improve business performance
• Motivated and organised to deliver work to a high standard and to deadlines
• Highly collaborative, working comfortably within a complex matrix environment
• Builds strong relationships with the Data & Insight, Technology and Marketing teams
• Able to translate needs from multiple stakeholders into actionable requirements and prioritise appropriately
• Able to take the initiative and work independently, with a can-do, get things done approach
• Continuously thinking ahead, identifying and flagging any issues before they arise
• A passion for TV, ITV and its role in popular culture
• Knowledge of Braze (desirable)
• Experience in social listening measurement is desirable
• Experience using Sprinklr is desirable

We're happy to discuss any support/personalisation you may need during our application & selection process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything via our talkingcareers email on the ITVjobs website.

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

Closing Date: 28th April 2022

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications