Social Producer

Social Producer, Woo

Permanent

Office Location: London

Why you should join us…

Woo (by ITV) is a new generation digital media brand and marketplace redefining wellness. Our goal is to make wellbeing discoverable, aspirational and culturally relevant.

Woo aims to engage with Gen Z (and Gen Y) with their passion points: music, fashion, activism and culture but through a wellness lens. We take un-conventional practices that are designed to improve the human experiences, align them with cultural icons and deliver it in a way that feels accessible, relatable and desirable. Think documentaries, reality series, and endorphins releasing videos, audio and beyond.

This role entails…

The Social Producer plays a key role in identifying the latest trends and applying Woo’s positive, optimistic and inspirational tone to creating content that makes an impact.

You will be a creative individual full of ideas that capitalise on the latest trends and developments in social media with a strong understanding of youth culture, fashion, wellness, e-commerce or music. The Social Producer will be at the heart of a growing social team, using data-driven insights to create best in class content around Woo’s editorial, video and marketplace.

Key responsibilities:

• Develop content that impacts the cultural agenda and helps us redefine wellness for a generation
• Pitch, develop and create social content that grows our audiences and engagement.
• Create up to five pieces of content per day for Instagram, or two short form videos per day for TikTok.
• Collaborate with internal teams to distribute our original video and editorial across social channels.
• Work with in-house designers to create platform-specific clips and assets that drive conversations around editorial themes.
• Write engaging copy that aligns with Woo’s tone of voice and brand values.
• Lead on talent curation for Woo’s social content and input on talent discussions across the business, developing relationships with talent/press agencies.
• Work with the Head of Social and Social Media Manager to help develop platform strategies that grow Woo’s audiences and engagement.
• Use knowledge of social platforms and youth culture to lean into trends and future proof Woo’s social content.
• Manage contracts, agreements, briefs, invoicing and external communications with freelancers and community members.

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

• Demonstrable experience creating social content at fashion, wellness, e-commerce, music news or youth culture publishers, brands or agencies.
• Experience with Adobe CC including Photoshop and Premiere
• A love of and genuine interest in wellness and youth culture

ITV strongly encourages applications for this role from disabled people and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee you’ll get to the next stage* (minimum criteria above).

The Key role criteria is as follows:

• The ability to quickly digest and analyse editorial content
• A positive attitude with ambition to succeed in a growing business
• A natural ability to collaborate with others and thrive under pressure
• An drive for personal and professional growth, incorporating constructive feedback to develop output and skills
• Comfortable working to deadlines for creative content
• The ability to communicate effectively both verbally and in writing

We're happy to discuss any support/personalisation you may need during our application & selection process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything... our email is talkingcareers@itv.com.

If you want more information regarding this role please feel free to email TalkingCareers@itv.com

Find out more about our benefits http://www.itvjobs.com/why-join-us/benefits/

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance.

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.