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Manager, Brand Identity

Remote, London
Full Time, Fixed Term
Job Posted
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Job Description

GSK is a global organisation where the importance of a strong brand and unified visual identity and voice is truly valued. In June 2022 we launched our new brand and identity, created in partnership with Wolff Olins. We’re now looking for an enthusiastic and proactive design-focussed brand manager to play a key role in the ongoing embedding and management of our identity across all business areas and global markets.

Working closely with the Director, Brand Identity and members of the Brand Identity and Content Production team, you’ll play a key role in the delivery of the brand identity and content plan. You’ll be responsible for creating the tools, assets, guidance and communications to enable our identity to be applied accurately and consistently within an agreed brand framework. You’ll work with internal stakeholders and external partners to ensure our identity is fit for purpose and able to communicate the complexity and breadth of communications required by the business.


  • Develop the understanding and embedding of the brand and identity across the business. This includes answering questions and managing conversations with internal stakeholders and external partners around the use of the identity.
  • Responsible for the management and development of the Brand Identity Helpdesk, responding to enquiries that come into the team via the helpdesk for design feedback and support applying our brand and design guidelines. This includes providing constructive guidance on the application of the identity when reviewing work, and escalating queries to senior members of the team when required.
  • Support the creation and delivery of brand and design training content, materials and programmes to colleagues, agencies, and partners across all areas of the business and all global markets.
  • Actively manage our network of Brand Champions (internal and agency), leading monthly meetings, quarterly inspiration sessions and organising our annual agency sharing session.
  • Proactively seek insights and learnings about our brand identity through user feedback, and ensure they’re incorporated into the ongoing development of our brand and design guidelines.
  • Develop and manage internal and external communications on behalf of the Brand Identity and Content Production team, including the creation of supporting content.
  • Maintain a thorough understanding of how other comparable businesses and sectors are using and managing their brand and identity and how we compare.

Skills, knowledge and experience

  • Min. 3–4 years experience of brand management or delivering design in an in-house or agency role.
  • Bachelor’s degree in graphic design, visual communication, brand management or similar.
  • Demonstrable understanding of the role visual and verbal identity plays in building brands.
  • Understanding and appreciation of the creative and design process with the ability to articulate constructive feedback concisely, and direction clearly.
  • Experience of creating, managing, and delivering brand and design assets, guidelines, and training content.
  • Good written and verbal communication skills, with experience influencing internal and external stakeholders.
  • Good project and agency management skills, including writing and delivering briefs, clarifying objectives, evaluating outcomes against the brief, reporting, and delivering work on time and within budget.


  • Hands-on design skills including proficiency using Adobe Creative Cloud and developing design from concept to artwork.

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. ​

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.​