At Hearst UK, there’s always more to the story. Join us as our new Senior Digital Marketing Manager to start the next chapter in your career.
We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
ABOUT THE ROLE
At Hearst UK consumer revenues are a fast-growing part of the business and one with ambitious plans for further growth, driven by both our existing product portfolio and new product launches. We have a vacancy within our growing Consumer Revenue and Marketing team and more specifically within the subscriptions marketing team, for a Senior Digital Marketing Manager to support us in managing the marketing programmes across subscriptions and memberships. In this role, you will be responsible for delivering all digital marketing plans from concept through to execution and analysis. The role reports into the Head of Marketing across all brands.
Digital Acquisition Marketing - Subscriptions and Membership
Be responsible for leading the digital marketing plans, CPAs, and strategy to drive awareness and to contribute to the acquisition subs pipeline and conversion with a key focus on PPC, Affiliates, social media, Display & brand sites
Lead personalisation and targeting across our audiences to drive acquisitions, increase CTR and improve conversion across the core digital channels.
Take ownership of the marketing testing strategy across all digital marketing channels and brands ensuring the testing ideas will deliver KPI growth and all tests are filtered through the Hearst testing framework to achieve statistical significance. Ensure learnings are rolled out.
Work closely with all digital agencies and partners ensuring all parties are closely aligned and working towards Hearst goals and objectives in order to optimise and grow our key online channels
Continuously innovate and share new ideas and tactics to drive subscription and membership growth.
Manage the brand site subscription conversion plan using machine learning to drive subscription growth
Plan and manage fully integrated, flawless and response-driven digital marketing campaigns across subscriptions and memberships. Ownership of brief & plans; oversight of all aspects of the campaign process from strategy to ideation to execution to measurement
Ensure each brand’s values, culture and uniqueness are clearly articulated, communicated and consistent across all communication
Ensure digital agencies and suppliers are fully briefed on campaign objectives and KPI’s.
Work with the design team/ external agencies to brief innovative creative for marketing campaigns to support memberships and subscriptions and to accelerate creative growth
Work closely with the Head of Marketing on the marketing calendar and promotional activities throughout the year identifying new opportunities for campaign creation.
Own, build and continuously improve and standardise the systems and processes to make campaigns, briefs and content more effective.
Be the voice of the customer in discussion, learning from research and insight, and finding ways to put the customer at the heart of everything we do.
Work closely with the Head of Marketing to ensure all digital acquisitions are within the blended CPA target and work to an agile plan to ensure we are maximising all channels and spend based on ratio of sales.
Monitor CPCs, sales and media spend across all performance channels ensuring they are within the CPA targets and maximise reach opportunity
Working with agencies and internal teams, increase the CTR and conversion rates from digital marketing channels to amplify growth
Where identified, create business cases for more marketing spend/ testing new media if opportunities arise
Regularly update stakeholders on activity plans, performance, opportunities, and threats.
Manage all digital marketing reporting ensuring stakeholders are fully briefed on acquisition volumes vs forecast along with any risks, opportunities & recommendations
Ensure customers have a consistent end to end journey, from marketing creative to checkout.
Substantial experience of managing Digital Marketing channels
Analytical and technical
Experience with SubX / Piano is desirable
Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline
Performance marketing experience
Ecommerce understanding is beneficial but not essential
WHAT WE OFFER
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
25 days’ holiday (with the option to buy up to 5 additional holiday days) – pro rated for part-time or fixed-term employees
Hybrid working model – 2 days per week in the office
Discounted gym membership
Healthcare cash plan
Spend a charity day with your favourite good cause
Life assurance and pension scheme
Regular socials and more!
There’s more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.