AUFI turned 10 last year and with that grew ambitions to significantly accelerate our content offering. We have spent a decade pairing the best creative agencies in the world with brands looking for a best-in-class creative match. We exist to be a portal that houses the most compelling and creative briefs out there, bringing them to the right agency partners and therefore creating connections that drive change in businesses large and small.
To date, we have produced a number of standalone content initiatives; Private View(s) is our podcast series that dives deeply into the working practices of the studios we represent (whilst also exploring the brand-side characters we work with). Where We Stand was a left field toe-dip into how creativity might solve reintegration into societies post a locked-down and socially distanced summer of 2020. Insights is an ongoing, but as yet under-utilised module on our website that serves as a destination for our own thoughts, conversations and news.
On top of these and some others — we’re currently working on our largest endeavour yet, a global creativity survey which includes in-depth interviews with over 50 of the world’s best creative studios, and looks to unpack why creativity matters, where its headed, and how it’s become our last true competitive advantage.
We feel the next chapter for our business to be about amplifying the above and adding so much more to it. We’re fortunate enough to have relationships with over 250+ of the most exciting creative agencies in the world; How can we tell the stories of the businesses we support and the creatives we work with in a way that brings value to both worlds?
Our new office space affords us opportunities to engage with the industry we work in more physically — a gallery/concept space come office which we hope to activate over the coming years via a series of events, brand takeovers, exhibitions, conversations, provocations and showcases.
Our growing venture arm also presents an interesting opportunity for a content strategy to help underpin it.
We would love for someone to come in and help drive all of this. Someone excited by brand and marketing — with project management and content strategy skills — to help us focus on what stories we should be telling, across what mediums and who can navigate these streams from idea to execution.
The role will mean working directly with the founders, as well our team of 10 across other areas of the business (client, agency, venture) and requires a willingness to work autonomously. Collaboration with our agency network will be a key part of the successes of these activations too.
We’d love to see applications from individuals from a range of different professional backgrounds applying for this role however some skills and experience that might be appropriate are:
1. Marketing / Content Strategy Knowledge.
- Owning the creation of a broad content strategy for AUFI and helping oversee it end to end.
2. Social Media Fluency.
- Helping define content strategy across our social channels - from concept though to execution.
3. Events planning and management.
- Creating a program of events / takeovers in our physical space.
4. Planning, project management and production skills.
5. Creative mindset.
6. A love for writing.
- Helping drive the editorial content we publish. Drafting interviews, op-eds, insights pieces etc.