Digital Marketing Coordinator

PINCH is one of the UK’s most recognised, creative and successful furniture brands, created by Russell Pinch and Oona Bannon. Since 2004 we have been designing and distributing award winning, contemporary furniture and lighting to a global audience. PINCH is a company with an uncompromising idea of what makes a perfect piece of furniture. We are interested in making beautiful products and employing positively minded and energetic individuals in our team, who will be instrumental in making sure we run a company that puts design, quality, good service and good vibes first. Ours is a company that has enjoyed YOY growth, and we have clear strategy to continue manageable expansion, making our products more available to a wider discerning global audience.

Since 2020 we have been investing in marketing resource and expertise in the business, generally increasing our activity and focus, and concentrating more on digital (and less on exhibitions and shows). This growth in investment and traction has resulted in a need to focus our activities, and segment marketing roles within our 20 head-count business. This role is critical to streamlining our systems and data management as well as optimising paid ads, and will require a close working and collaborative relationship with marketing, operations, design and sales teams. You will need to bring experience and insight, be crazy about data, a strategic thinker with strong technical ability but also love working as part of a team and will ideally have a sincere appreciation for creative led design and product, particularly at the British made, high end level.

Based at our design studio in Clapham North, your role will report to our Marketing Manager. As you will discover we are a close knit team, and full training will be given across our products, systems, mode of manufacture and culture. We constantly promote strong upward communication through the team, and a culture of cooperation and kindness. Molly will be your buddy as you find your feet, and will guide on how we should implement data marketing tech build, whilst ensuring our comms and outreach are on brand, and highly targeted, bringing the right message to the right audience.

The below outline gives a good overview of the role and responsibilities; whilst its not a complete definitive list of considerations, it conveys the breadth of focus required:

Advertising

• Plan paid search and paid social strategies
• Optimise spend and performance across digital advertising and promotions
• Maintaining update of product feed
• Reporting

Data

• Building a reliable data pipeline
• Management of all data feeds
• Contact management
• Systems management

Website

• Reporting web activity
• Implement of SEO programmes and strategies
• Implementation of attribution software
• General website maintenance
• Testing

Digital collateral

• Photo archive management and filing
• Wholesale file management

Social media involvement

• Engagement across all platforms
• Reporting of performance and engagement

Proven experience/ Key skills:

• SEO
• CRM
• Google Analytics
• Facebook Ads Manager
• Google Tag Manager
• Microsoft Office Suite
• Detail oriented, analytical and highly organised
• Ability to manage a busy workload, working to deadlines
• Enthusiastic, bright and looking to be a team player

Training provided:

• Brand and product training
• Website CMS
• Workhorse (sales and customer record system)
• Google Data Studio (if required)