Creative Strategist

As Kyra is an industry leader in aligning brands to Gen Z through custom content programs and media campaigns, the Creative Strategist will play a key role on the marketing team, ideating, conceptualising, and developing best-in-class, cross-platform creative solutions in response to specific client RFPs and briefs that find the perfect balance between meeting business objectives and engaging youth audiences.

The Creative Strategist will create concepts that align client brands to Kyra’s pillars and platforms, successfully translating and conveying brand messaging to the formats that resonate with Gen Z and other target audiences.  The ability to develop concepts for our custom content studio and digital channels utilizing creators and talent is required.  Deep strategic knowledge of social media and digital platforms, especially TikTok, as well as Instagram and YouTube, is essential.  Equally important is experience with Gen Z and millennial custom content creation.  The Creative Strategist delivers best-in-class concepts to facilitate sellers in driving a successful closing rate and achieving revenue goals.

As a creative pioneer with a passion for developing unique partner solutions, the Creative Strategist specializes in ideating on innovative new content formats and subjects, creating engaging, entertaining and informative concepts that align Kyra’s offerings with the purpose, mission, and value drivers of brand partners and agencies.  The Creative Strategist is driven to always push creative concepts further so that they reach the highest levels of quality and innovation.  The CS also has expertise in lifestyle content and has the required acumen to leverage our Gen Z authority and unique market position.  The CS has solid experience creatively developing digital solutions for consumer brands directly and agencies while feeling comfortable presenting to these clients.

Location: We are open to this role being based in New York, Los Angeles or London (United Kingdom)

ACCOUNTABILITIES:

• Develop creative and strategic thought starters that answer a brief from different angles
• Transform thought starters into industry-leading social, digital, content and event concepts
• Align creators and talent to the brand concepts in a strategic way to meet brand objectives
• Research consumer, cultural and industry trends
• Lead social activation responses both conceptually and strategically
• Clearly communicate/write up strategies, concepts and narratives in proposals and presentation decks
• Build creative campaigns that encompass a variety of client KPIs (including brand awareness, purchase intent, and consumer relevance) while hitting audience metrics
• Create new client-aligned concepts for Kyra’s key products and initiatives
• Write copy for campaign names, headlines, social captions, and well as providing in-depth descriptions for brand programs across digital channels, social platforms, websites, and custom content studio
• Liaise with Talent and Production departments to ensure that creative solutions are executable within timing and budget parameters
• Participate in client meetings and present program concepts
• Provide creative development for brand partners from start to finish, making their brands relevant for our Gen Z audience
• Develop best-in-class, award-worthy campaigns that uphold Kyra’s unique market positioning, while delivering on client goals
• Conceptualise campaigns across a variety of platforms (TikTok, Instagram, YouTube, Podcasts)
• Handle the creation of talent briefs, scripts, treatments and storyboards
• Interface directly with clients’ marketers, brand managers, and social media teams to assist in selling through and executing on creative concepts
• Work collaboratively with integrated marketers, graphic designers, and sellers to deliver best-in-class concepts on-time and aligned to brand objectives

EXPERIENCE/SKILLS:

• 3-5 years experience in digital creative roles of ascending responsibility
• Strategic and creative thinker who strives to always come up with innovative concept
• Highly motivated and energetic, capable of juggling multiple creative projects in different categories adhering to stringent timing deadlines
• Deep understanding of social media and digital platforms (Instagram, TikTok, YouTube, Podcasting) is a must
• Experience with Gen Z and millennial branded content
• Awareness of the latest consumer (Gen Z), cultural and industry trends
• Experience in distilling briefs, extracting key points/objectives, and developing creative solutions to meet brand objectives
• Ability to clearly and passionately communicate ideas in written and live presentation formats
• Collaborative mindset with the openness to feedback, suggestions, and the relentless pursuit of delivering best-in-class and innovative concepts
• Team player with the ability to help foster a respectful/supportive environment
• Proven track record of developing creative advertising and native solutions for major brands across a variety of consumer categories
• Experience collaborating with sales, marketing, production, and social teams
• Natural-born storyteller with passion for creating innovative concepts rooted in data compiled from a variety of sources
• Experience launching new digital platforms or products highly desired.

WHAT WE OFFER:

• Remote working: we operate a remote-first working model 🏠
• Flexible working: we trust our team to own their time to balance work and life! ⏰
• 25 days vacation plus public holidays 🏖️
• Paid Wellness Leave: if you’re unwell we offer up to 4 weeks sick leave at full pay 😌
• Remote/Online onboarding: you will have regular catch ups with your manager and team during your onboarding (and after) to make sure that you're fully supported in your role 💻 👋
• Your Development: we will support your professional growth via an annual personal training and development budget 🌱
• Employee Assistance Program to support your personal needs in and out of work 💚
• Contributory pension scheme 📈
• Private Medical Cover (if you’re based in the US) 🏥⚕️📄
• Enhanced Family Leave, we support our team to grow their career and to balance this with starting a family 💜
• A chance to be part of a fun, creative, supportive and diverse team 💫

We are focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply. Kyra is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.