Social & Content Manager

THE OPPORTUNITY

We are on the look-out for a great Social Media Manager to join our small yet mighty Agency team, having the opportunity to work on a globally-awarded alcohol brand, belonging to one of the world’s leading spirits producers. A brand that has loads to offer consumers & local communities - with its purpose, product & marvellous experiences. Positivity & impact is so important to all right now.

This is a chance to be on the forefront of bringing the brand’s fresh strategy to life in the social space & wider digital ecosystem, working closely with our team of dynamic content creators & experienced business leads to do so.

You’ll be responsible for developing global social efforts & executing this activity across social platforms & markets.

We have a long-standing relationship with this Client, so are now expanding our efforts & team to grow the brand & Agency business. So would love you to be a part of this.

Responsibilities

The responsibilities are largely 3-fold & interlinked *, including:

1) Strategy support & content management:

• Strategy support: Supporting the brand’s overall strategic direction in the social arena
• Content ideation & creation: Working with our graphics & video teams to create suitable content, potentially providing copy for content pieces & social assets, within the brand’s creative guardrails
• Content planning: Creating content calendars on a regular basis - from idea suggestions through to implementation - driving global brand efforts & supporting local market initiatives
• Content distribution: Working with varied teams to ensure that they receive content in a timely manner, being suitable to their local efforts & vice versa
• Social landscape monitoring: Keeping on pulse with landscape offerings & opportunities

2) Community management:

• Community management: Running community management on selected profiles / pages: Proposing, scheduling, posting, replying, monitoring, escalating & the likes
• Social reporting: Running regular reports on social activity across both platforms & markets - calling out insights, improvements required & potential opportunities uncovered
• Paid media support: Suggesting & (possibly) implementing paid media campaigns

3) Brand, market & agency partnerships:

• Global brand team: Having active involvement with the lead Client team, across their divisions (great exposure to brands & business!)
• Local market teams: Liaising with local markets to excite, guide & learn from them (great exposure to cultures & experiences!)
• Inter-agencies: Working with other agencies involved, e.g.: media, PR, commerce (great exposure to brand efforts!)
• Extension likely into influencers if applicable

CAPABILITIES & PERSONAL SKILLS:

• Practical experience working across key social channels, from social strategy support to format & content publishing, from active community management to reporting
• Know-how of the social media landscape & a keenness to keep on top of new platform offerings / advancements
• Ideally working with a brand across markets, using a social content planning & management tool to do so
• Experience with paid social formats, using these to complement organic & engagement efforts
• Strong written & verbal communication skills, to be able to develop / explain / respond / report
• Ability to work in a proactive & flexible manner
• Any experience working on food, beverage, alcohol or hospitality brands could help (yet not mandatory)
• >4 years of experience in this space (up for discussion based on past experiences)