Strategist

ABOUT US

Not Actual Size is a collective of creatives and strategists who build respect for brands. We are an independent, employee-owned B Corp, working in partnership with Global brands such as Dove, Sure/Rexona, and Roche.

Our services cover the creative spectrum – from truly social-first content creation to turning unseen insights into campaign ideas. We also never forget the beautiful basics and take pride in crafting product pages or lifestyle shots that truly resonate – for us, every detail matters. Our strategy team works closely with our creative team and client partners, providing data, insights and reporting to influence decisions and boost innovation.

Our approach to work and culture is based on Radical Respect. It is our rebellion against the noise of an ultra-connected world and it means we give obsessive attention to every quietly significant detail in order to boost relevance for our clients, people and society.

Our team has been continually growing and we’re looking for big thinkers, dot joiners and meaning makers to join us – we are looking for an ambitious, proactive and experienced Strategist to help us go to the next level.

ABOUT THE STRATEGY TEAM

The strategy team at NAS is all about sparking meaningful movement – whether it’s defining a distinctive role for brands, developing a channel strategy, or briefing the creative team, they are experts in creating strategy that’s actually useful, and never abstract. The team are trusted client consultants, known for providing practical, adaptable strategies that help in-house teams live and breathe their brand every day.

The team are experts in Listening, Brand World Building, and Optimization + Measurement. They pride themselves on their deep listening skills, which they use to keep the rest of the team (and clients) in-the-loop across categories, consumers and conversations. This also feeds their close collaboration with the creative team, with whom they work to turn insights and intelligence into impactful ideas.

ABOUT YOU

As a Strategist, you are deeply immersed in the cultural zeitgeist, trends and the shifting social landscape. Your rigorous research and attention to detail unearths critical consumer insights to form best-in-class creative briefs and spark impactful ideas. You develop detailed audience understanding, strategies and success frameworks in line with client needs, and use your expertise to spark movement across client and internal teams.

You’re always exploring the world of social, and at Not Actual Size, you’ll guide other team members in creating exciting content fit for purpose in a social-first world. From trend identification to big ideas for our clients, you’ll have the gut instinct for what works (and what doesn’t) on social for brands. You’ll also have a keen eye for reporting on successes (and failures) and feeding these back into the team, as well as the ability to collaborate seamlessly with creatives to bring ideas to life.

You are a Strategist who can:

• Guide Project and Creative Teams with clarity and authority to optimise Client output with strategic foundations
• Proactively collaborate with the Creative Team, providing social community and content insights to develop distinct, impactful ideas tailored to social
• Develop best in class briefs to empower creative ideas + execution that meet the Client needs
• Synthesise data and findings into something inspiring and useful for wider teams – teasing out the implications of the numbers with clarity and concision
• Develop high quality reports – trend reports, category deep-dives, listening reports using tools available
• Distil complex information, research and context into a clear, single-minded strategic direction / creative brief
• Juggle multiple projects simultaneously, able to dispense advice along the way to clients and team members
• Mentor and inspire junior strategists
• Establish success frameworks, KPIs and reporting methodologies to optimise creative output
• Immerse yourself across different verticals and client worlds to truly understand consumer behaviours and mindsets

You are a Strategist who happens to be:

• An empathetic listener who understands the value of curiosity – always listening to understand new insights, worlds and ways of thinking
• A good communicator with natural people skills, well networked and effectively collaborates with multiple different roles and disciplines. Able to present confidently and with clarity to various audiences
• A thoughtful planner, able to pinpoint pivotal opportunities and information in a sea of noise, and design a set of action to address these in a clear and actionable way
• An respectful disruptor unafraid to challenge assumptions to spark meaningful conversations and change the way people think and do
• An organised team member who pays attention to details, from typos to folder management to to-do lists – you maintain high standards during busy bursts of activity
• A compelling storyteller, valuing strong narrative and using storytelling to unify and inspire stakeholders within a single course of action
• Data oriented – you understand the importance of data in creativity
• A do-er – able to make ideas happen through creative problem solving and strong collaboration
• A natural team player, willing to lead whilst valuing openness and collaboration with all team members

You are a Strategist who has:

• At least 2-3 years experience in a strategist role, ideally within a creative agency, with experience across social strategy and brand planning
• Experience with research tools/platforms ideally including GWI, Pulsar, Contagious
• A finger on the pulse of social media trends, formats, platforms and landscape shifts

WHAT NAS OFFERS

NAS has five values, these should be demonstrated by all NAS team members:

↘ IMMERSE

↘ ENERGY

↘ RIGOUR

↘ OPEN

↘ CARE

We’re proud to offer a range of benefits that help our team thrive personally and professionally.

Alongside 33 days holiday, private health insurance, pension plans, enhanced sick pay, and team lunches and social events, we provide bespoke training packages and weekly cultural listening sessions to fully immerse all employees in the wider industry.

We also offer flexible hybrid working options. Most team members work from our (quite wonderful) office twice a week, but we are happy to discuss what works best for you.

We are a diverse team of creatives, strategists and account managers, and we highly encourage people from all backgrounds to apply. We embrace diversity and believe an inclusive, equitable environment is the key to crafting truly meaningful work.