Head of Marketing

Redemption Roasters is on a mission to reduce reoffending rates through coffee.

We’re the world’s first prison-based coffee company. We provide professional coffee industry training, both inside and outside of prison with direct pathways to long-term employment.

As a social enterprise, we think differently to other specialty coffee companies; we strive for profit in order to achieve our purpose. Every member of the Redemption Roasters team has a role to play in achieving that purpose; to challenge perceptions and change lives through speciality coffee.

You can learn more about us on Instagram @redemptionroasters and at https://www.redemptionroasters.com/

We are looking for a new Head of Marketing, Creative and PR

Leading this broad department is an opportunity to manage the way Redemption talks to the world. Your team is key; spreading the word about our mission is crucial to our success as a change leader. As a design-conscious, premium brand, valuing and developing our appearance and perception is something we take very seriously.

You’ll manage our company Designer and Marketing Coordinator. The role is based at our offices in King’s Cross and is not a remote job. We are looking for a strong generalist with the ability to think strategically as well as execute.

This is a really exciting time to be joining Redemption. In the next 6 months, we are opening new coffee shops and training academies.

Your duties will include:

• Overall responsibility for leading the Marketing, Creative and PR team.
• Building and managing public awareness of the company, its products, services, brand and social mission.
• Managing the company's online presence.
• Increasing customer and client engagement and conversion across the company's business channels
• Establishing the company's positioning and target audience by analysing customer insights, consumer trends, competitors and the market.
• Promoting the company as a social enterprise and a voice for social justice in relevant fields.
• Ensuring the company’s ‘voice’ and brand is reflected across all channels and assets.
• Building and managing the company's social media.
• Collecting and storing customer data for use in marketing campaigns in line with legal requirements.
• Drafting internal and external communications and ensure messaging is aligned and appropriate.
• Creating and managing relationships with traditional press and influencers.
• Dealing with enquiries from the public, the press, and related organisations.
• Writing and producing presentations and press releases.

The ideal candidate will demonstrate:

• At least 5 years' experience in a similar role.
• A degree or equivalent in a related field.
• A proven record of executing and leading successful campaigns.
• Enthusiasm for, and understanding of, our corporate social impact objectives.
• Exceptional written and verbal communication skills including the ability to copywrite elegant and creative prose.
• A knack for tone and messaging.
• An understanding of digital and online marketing including social media.
• Comfortable acting as a spokesperson for the company.
• Highly conversant with, and active on, social media.
• Strong project management and leadership skills.
• A passion for keeping up to date with relevant news and trends.
• A results-driven approach.
• Press and media contacts.
• Impeccable taste.

At Redemption, you’ll receive:

• The opportunity to impact people’s lives through our social mission of helping ex-offenders back into work and learning skills.
• Competitive salary and benefits.
• 28 days holiday per annum (including public holidays).
• Free coffee and tea at all our cafes.
• 50% staff discount on bags of coffee in our cafes and online.
• Free gym membership.
• Departmental dinners twice per year.
• Company-wide socials every two months.
• 1x Christmas and 1x Summer party.
• 3 professional development days allowance per year.
• SCA training opportunities.
• Discretionary bonuses.
• Cycle to work scheme.

Equality and diversity.

Redemption Roasters is an international and multicultural business with customers, suppliers, and employees from across the globe. Fostering diversity in the workplace is both right and good for business. Gender, belief, ethnicity, origins, disability, sexual orientation, marital status, age or history of incarceration doesn't matter. If you perform, you'll fit in, whoever you are. We welcome applications from people with backgrounds traditionally underrepresented in the speciality coffee industry.