Digital Marketing Manager

At Trippin we're looking for a Digital Marketer who will help us engage new audiences and excite existing.

About Trippin

Trippin is an independent platform that connects travel, culture and creativity like never before. With community at the heart of the platform, Trippin uncovers stories that are found at the intersection of social and cultural boundaries. Championing global creativity, mapping underground scenes, unpicking cultural mosaics and connecting cultures worldwide - all through the eyes of locals.

Trippin has partnered with some of the world’s most progressive brands who share our values and desire to create great content and experiences. Amongst others, we have worked with Nike, adidas, Converse, Farfetch, The Hoxton and Moncler.

About the job

We are looking for a Digital Marketer to be part of our tight-knit team. You’ll be responsible for:

• Developing, implementing, tracking and optimising the digital marketing strategy across multiple platforms including website, email, search and social.
• Owning all of our marketing channels and measure their success. Building and managing our marketing calendar, ensuring all aspects speak to our brand purpose, delivers a positive brand experience, engages and grows our audience, encourages advocacy and supports commercial objectives.
• Working together with our content team and designer to craft beautiful and compelling stories for campaigns. Building out messaging and asset deliverables that fuel the audience journey through our digital ecosystem.
• Driving SEO strategy through continuous optimisation, increasing searchability and visibility.
• Copywriting and community management.
• Utilising data and analytics to assess how effective the strategies are working and to inform business decisions and budget recommendations.
• Ultimately, you'll make sure our message reaches our target audience so that Trippin can enter the next stage of growth.

About you

With at least three years of experience of being a digital marketer, you excel at engaging new audiences and exciting existing. Your past teammates would describe you as an extraordinary communicator and someone who always provides solutions and clarity. You're pragmatic when it comes to prioritising but aren't afraid to demand more and take ownership. Executing last-minute changes and troubleshooting problems is something you do in your sleep. You’re capable of pushing creative boundaries and suggesting daring ideas, while versatile enough to adapt to a broad range of challenges. You have a track record of engaging with trending social media stories as they break. You have an innate ability to combine customer and data insight, with creativity and storytelling. You are commercially-aware and driven by setting clear KPIs that you report against. You see exciting marketing possibilities in new technologies and emerging trends. You have an entrepreneurial spirit and a passion for travel. You understand Trippin, our role in culture and are hungry to be a part in progressing it forward.

As part of our commitment to diversity and inclusion, we’re cultivating an equitable and empathetic workplace, a listening and learning culture, and an empowered and inspired community. If you are part of a marginalised community then we highly encourage you to apply.

Requirements

• 3+ years of experience as a digital marketer for a brand, publisher or media company.
• Deep understanding of and engagement with SEO/SEM, Google Analytics, Excel, email marketing software and social media platforms (YouTube, Instagram, TikTok, Facebook, Pinterest, Giphy, Tumblr).
• Experience working in paid media channels.
• Able to balance multiple projects and deadlines.
• A collaborative, team spirit.
• An innate drive for clarity and simplicity.
• Flexible and nimble, able to swiftly react to a shifting landscape.
• Fluent in English, with excellent written and verbal communication skills.

Even better if you have

• Experience with video editing tools such as Adobe Premiere Pro.

Notes

• Application deadline has been extended indefinitely. We're dedicated to finding the right person, so we'll keep this active for however long it takes.